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Internet Marketing SEO

Nov 18


An audit of your technical SEO on your site will make sure that your website has the proper structure in place to guarantee internet marketing SEO and everything you put into it is ranking and indexed!

Let's look at some of the most common technical SEO mistakes and ways to avoid these.


Duplicate Content is the #1 Mistake.

The unique content that Google loves. If you wish to be at the top of the results of a search, duplicate content is a major obstacle.

Find out if there are duplicate content issues by using tools such as Screaming Frog, DeepCrawl, or SEMRush. These tools will scan your website and other sites to determine if your content was republished elsewhere.


This could happen when you publish your content on an alternative URL, or if you've got identical content on a page as well as an article.

Be sure that each page is unique to avoid this issue. The URL and title, description, and H1/H2 headings on each page must be distinct. The H1 heading you choose should be an eye-catching headline that includes your primary keyword. To maximize the power of your keywords, you should include an explicit keyword in every area of your website.


If you are reusing images, and the alt-tags associated with them, it is important to be cautious. The tags you use must not be the same although they may contain keywords. Find innovative ways to incorporate keywords, while still being distinct enough to ensure that your tags don't get mistaken for duplicate content.

In your schema or structured data look for duplicate content, too. This is an often overlooked aspect of your site that could have a negative effect on your search engine ranking. Google offers a fantastic Schema Markup tool that can help you ensure that your schema isn't cluttered with duplicate content.


Canonical Issues Rel=canonical (Mistake #2)

To link a page to another website, you can make use of rel=canonical. This improves credibility and decreases duplicate content, but does not affect the search engine rank. It tells search engines to rank the page that is marked by rel=canonical.


If it is not used correctly, however, it could cause confusion and lead search engines to not index your site completely. Check for rel=canonical within the code of all your pages, and ensure that it's used in a correct manner.


Problems with the title tag are the third blunders.

Here are a few of the issues that title tags could cause to SEO:


  • Tags that are duplicated

  • Title tags have been removed.

  • Title tags that are either too either short or long and the list goes on.

  • Your title tags sometimes referred to as title tags, aid both search engines and users in determining the function of your site, which makes these tags an (understandably) essential element of optimizing your site.


It is recommended to start by learning the basics of how to make your title tags in order. At the beginning of your title tag, it should be between 50-60 characters and include one or two of your desired keywords. Be sure that there aren't any duplicates on your website to prevent technical issues. A well-designed and click-worthy title that is not in technical terms includes:


H1 Tag Issues

SEO on-page includes the header (H1) tags, as well. H1 tags can be seen by visitors to your website and title tags are only visible to users who show up on search result pages. They should be distinct from each other.


Although having multiple H1 tags on a webpage is not advised Many are missing and duplicated within the tag title. For SEO purposes this is a huge no. Be sure that every page has an H1 that is distinct.

To maximize the value of your H1 tag ensure that it includes the keywords you're targeting in the webpage, and is in between 20 to 70 characters long and contains the keyword you're aiming at in the text on your page.


Inattention to Meta Descriptions

Meta Description of the page is a short description of the content that is on the page.


If the search term is included in the description the search engines are likely to display it. This is why optimizing the meta description to improve SEO is crucially important. Sites that do not use (or repeat) the meta description are often able to have their SEO suffer due to this. Make sure to include the Meta description (found on the lower left of your posting page when using WordPress) and try to write 150 words. Be sure you include all important keywords prior to the cutoff.

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