3 Basic Tips that will Help You Improve Your Website SEO Positioning

Today, it's essential to be familiar with SEO, when it comes to improving your positioning and visibility on the web. If your company has an online presence, you will already be familiar with web optimization and its benefits. Another option is to hire an SEO Consultant or an agency. But, if you still do not know the possibilities that SEO offers or don’t want to hire a specialist, we will help you get results with these 3 basic tips.

 

What is SEO?

SEO consists of optimizing your website to make it visible in search engines. In other words, its objective is to improve your positioning among the organic results that appear in search engines for local and international levels. Thus, your site will be among the first options when someone does a search related to the content or product or services you offer.

 

Users tend to notice the first links suggested by the browser. Therefore, the higher your page is positioned, the more likely it is that users will choose to enter it. The visibility of your website and the results of your company go hand in hand, and search engine optimization is a way of improvement that is within your reach.

 

Our tips to improve your positioning in Canada

Many SEO Toronto companies implement an optimization that consists of making changes in different parts or phases of your website management. Although these may seem small a priori, the combination of them can have a great impact on the results of your positioning.

 

Help search engines understand your content

It's essential that your content is designed to be found, and this is applicable both for users who may be interested and for search engines. Search engines have to understand what your page is about to decide if it's useful for the user who performs a search.

 

Allowing them to see your website in the same way as users, makes it easier for their algorithms to index and render it in the best possible way. To do this, you must give them access to the JavaScript, CSS and image files used on your page. If this does not happen, the positioning of your site in the search engines will be negatively affected. For instance, you can check how Google indexes your page through URL inspection tools with Google Search Console.

 

Titles are another element that browsers take into account when positioning your site. It's the most visible part of your content, so your communication through it must be natural and clear. Choose a useful and accurate title and make sure that both the search engine and the user know what the topic of your page is just by reading it. Avoid using elements that aren't related to the page. If the text you choose is too long or contains irrelevant information, the search engine will penalize you by showing only a part or an automatically generated title link.

 

Use the meta description tag and optimize images

The meta description is a tag through which you offer search engines a summary of your website's content. This can be longer than the title, consisting of one or two sentences, or even a short paragraph.

 

When showing your website in search results, search engines such as Google show fragments of your page's content that are adjusted to the user's query. However, if your algorithm does not find a suitable text, the meta description tag will appear instead.

 

In this case, it's important to write a text for the meta description that informs the user about the content and that captures their attention. The description of your page must be relevant, so that the user can estimate if it's useful. In addition, it is recommended to have the length adapted to what will be shown in the search, prioritizing that it is displayed completely.

 

On the other hand, images are also a fundamental element on your website. Beyond the value they add to the content, they can also be optimized. To do this, use ALT tags that allow browsers to interpret them. Alternative text is useful because search engines do not see images as users do, so they are guided by their description to rank them in search results.

 

Use keywords in the right way

Keywords are words and/or phrases that the user uses to perform a search. Therefore, it is essential to create content with them in mind. The first thing you should do is identify the keywords within your content, trying to find out which ones the user will search to get to it. Once the identification process is finished, integrate the keywords in the titles (H1) and subtitles (H2, H3 ...) of your page.

 

However, avoid misusing them. You don't need to enter your keywords as many times as possible. In fact, search engines may consider it a scam and penalize you for it with a lower ranking. Also, you may lower the quality of your posts by using unnatural language.