The Definitive Guide to Improve Your Local Search in Denver, CO: Tips from a Local SEO Expert
As Local SEO experts in Denver, we know that Local Search is the most important factor of your website. Local search results are what people see when they type in a business name or location into Google. It's not enough to just have an optimized website; you need to understand how local search works and how it differs from other kinds of local searches. That's why we've written this guide for Local SEO Tips: The Definitive Guide to Improve Your Local Search in Denver, CO.
Smaller businesses that operate on a regional, rather than national, scale must focus their SEO efforts strictly where they reside. While national SEO considers more about ranking in searches across the country, local search engines optimization focuses on displaying in SERPs in a certain region. This method is based on promoting your brand, goods, and services to local prospects and clients.
Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused local seo strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic.
According to a 2017 ReviewTrackers study, more than 35% of all search traffic is local. Your company may be missing out on a lot of traffic if you don't implement local SEO. These are the top strategies for improving your local SEO performance.
Create a Google My Business Account
Optimizing your Google listing (also known as your Business Profile) is one of the most efficient ways to rank higher on Google Maps and get exposure in Google Search local results. However, in order to access your Business Profile to make these changes, you must have a Google My Business account linked to it. All of that information will be added to your listing, such as your address, website, hours of operation, and contact information.
You can claim your business listing if it is already created by someone else or create a new one if you are just starting out. Make sure to verify your business ownership so that Google knows it's really you. This process usually takes a few days to complete, and you will receive a postcard in the mail with a verification code. Once your listing is verified, you're ready to start optimizing it!
Complete all of Your Local Listing Information
The next step is to fill out all of the information that Google has for your business. This may seem like a daunting task, but if you take it one step at a time, it will not be so bad. Make sure to upload all of your business information in order for Local SEO or Google can track you down and verify that the listing is yours.
The information should include hours of operation, directions (if relevant), phone number, email address (which you can use as an alternative contact method), website, and a brief business description. You can also add images of your storefront or products/services to help people get an idea of what you offer.
Make sure that all of the information is correct and up-to-date, as this will show Google that you're taking Local SEO seriously. If there are any changes made to your business (location, hours, etc.), be sure to update your information as soon. This will keep your listing current and help you rank higher in the SERPs.
Get Regular Reviews from Happy Customers
Getting your consumers to provide positive reviews for your company not only improves your Google My Business presence; it also encourages more local customers to buy from you. According to the 2017 Local Consumer Review Survey by BrightLocal, 85% of customers value online reviews as much as personal recommendations.
Here are some tips to encourage customers to leave reviews:
- Be friendly and inviting when you interact with your customers.
- Offer incentives like credit or discounts if they fill out a review form.
- Leave feedback for your customer's review and ask them to do the same.
- Ask for an honest review and disclaim that you won't use any bad reviews for promotional purposes.
Google Local SEO is important, so be sure to take advantage of these Local SEO tips. If you're not currently doing local search optimization yourself, get in touch with an expert today!
Use Local Keywords in Your Content
When creating content for your website or blog, make sure to include local keywords that are relevant to your business. These keywords can be used in the title, in the body of the content, and in your tags.
Some examples of local keywords are:
- Denver SEO
- Colorado Springs SEO
- Aurora SEO
- Lakewood SEO
These are just a few examples, so be sure to do some research to find out what keywords are relevant to your company. Denver Local SEO experts can help you find the best local keywords, but if that is not an option for you then use Google Keyword Planner or other similar tools.
One of the most important aspects of Local SEO is using the correct keywords in your website and content. Local keywords are those that are specific to your area, such as the name of your city or town. Doing keyword research is essential to finding the right ones to target.
There are a few different ways to do keyword research, but one of the best ways is to use Google Keyword Planner. This tool is free to use and provides accurate data on popular keywords. You can also use other tools like SEMrush or Moz.
Promote Your Local Business on Social Media Sites
If you're using social media sites like Facebook and Twitter, make sure to include your local business information on your profiles. This will make it easier for Local SEO Denver experts, Google, and potential customers to find you.
Be sure that all of the social media sites you're using have the correct address listed along with a link back to your website or blog if they don't automatically add it in when filling out their form fields. To get the most out of Local SEO, you should use Local Business pages too.
Choose a Local Keyword Strategy
Now that your listing is optimized, it's time to choose which local keyword strategy you want to implement for your business. You can focus on long-tail keywords (which are usually more specific) or go for broader keywords that have a higher search volume.
Local SEO Denver experts can help you determine which keywords are best for your business and will be the most effective in helping you rank higher. Always remember to track your results so that you can see if your efforts are paying off.
Optimize Your Website for Mobile
As more and more people use their mobile devices to search for most local businesses, it's important that your website is optimized for those users. Local SEO experts in Denver can help you make the necessary changes so that your local sites appears correctly on phones and tablets.
In addition to optimizing your website, you should also consider creating a dedicated mobile app for your business. This will give customers an easy way to access your company information (including directions, hours of operation, etc.) from their phone or tablet.
If you're not currently using Local SEO to help improve your website's ranking in the SERPs, now is the time to start. These tips will get you started, but be sure to contact an expert for more detailed assistance.
Take Advantage of Online Business Directories
One way to improve your Local SEO is to take advantage of local citations. These directories are websites that allow businesses to create a profile page with information about their company. In addition, many of these directories allow customers to leave reviews.
Some of the most popular online business directories are:
- Google My Business
- Facebook Local
Be sure to create profiles on as many of these directories as possible, and make sure that the information is accurate and up-to-date. You can also ask your customers to leave reviews on these directories. Doing so will help improve your ranking in the search engine results pages. Local SEO experts can help you set up profiles on these directories. Local businesses should create an account on as many of these business directories as possible, and update their information regularly.
Get High-Quality Backlinks (Link Signals}
In the study, Moz looked at what people consider most essential for local pack (or snack pack) and localized organic results. Link signals are links to your site that are provided by other websites. Denver SEO experts can help you get high-quality backlinks to your site that will boost its Local SEO authority. Whether you're getting local links from local business directories or other sites, Local Businesses should focus on getting quality links over quantity when it comes to link signals. Local Search Ranking Signals are the Local Factors in Google's Algorithm. It's critical to create links in order to improve your local search engine optimization, but their quality is essential.
Make a unique homepage for each product or service you provide.
While it may be tempting to combine all of your items or services together on a single page, don't do it. Instead, create a unique product or service for each item or service you sell.
If you combine all of your services into one page, then your local SEO juice isn't as powerful. Because search engines don't consider your brand to be an authority in just one area, this decreases the number of ranking options available to you.
When it comes to local seo efforts, businesses need to focus on getting quality links to their site. Denver local SEO experts can help businesses get high-quality local backlinks that will improve their Local SEO authority. In addition, businesses should make sure that the information on their website is accurate and up-to-date.
You can contact Denver Digital Agency for your free consultation here: https://denverdigitalagency.com/denver-local-seo/