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Marketing Strategy For GoHighLevel CRM From GetExtendly

Feb 14

Marketing is a major factor in the success or failure of any organization.  It is at the core of every business process and all business models. Good marketing drives good sales, which leads to more revenue and higher profits. Bad marketing can lead to failed products, tarnished brand images, and lost productivity.  

CRM systems exist so that your business can manage their customer relationships -- but if you don't have great marketing campaigns for those customers, then they'll never become repeat buyers and your CRM will never be used to its full potential.  Here are some tips on how to improve your company's overall marketing strategy:

1. Identify Your Target Market

Identifying your target market should be step one because it's vital to building an effective marketing campaign.  Your target market is the ideal customer who you hope to reach through your marketing efforts.  They're more likely than other customers to be interested in what you have to offer, and more likely to buy your product or service.    Some of the factors that affect your market are generational, economic status, location, and age.  You can narrow down this list based on these criteria -- for example, if you want to focus mainly on college students, then maybe don't change your social media ads so they appeal mostly to senior citizens.

2. Create An Effective Marketing Strategy

Creating an effective marketing strategy means creating a plan for how you'll promote yourself within your niche. You might already know where and how you want to advertise, but it might be helpful to have a framework for prioritizing your efforts.    This will help you maximize your marketing efforts so that you can see the most results with the resources available to you.

3. Choose The Right Social Media Platforms

Choosing which social media platforms are right for your business is important because they're all very different in what they offer and how customers use them. You'll need to decide if it's worth using questionable advertising methods, or if there are other platforms that are more cost-effective. Determine whether social media sites like Quora could be effective instead of Facebook or Twitter -- find out where your target market spends time online and use those places as opportunities for ads and marketing messages.

4. Don't Forget Offline Marketing

Don't forget about traditional marketing strategies -- offline marketing can still be effective. For example, you might have a website with great content, but that doesn't mean that your target market will find it or even know that it exists.  If your business is small enough, then you could print out flyers yourself and hand them out around town. Or if you're based in a small community, maybe you could stand outside the local grocery store to promote what you offer.

5. Do A Post-Marketing Analysis

  After your first few marketing campaigns are complete, take some time to evaluate how well they did and figure out where they could improve. Evaluate clickthrough rates, bounce rates, and conversion rates to see if your ads are effective in getting people interested in what you have to offer.  Use the data that you collect to create even better marketing strategies for next time!

Marketing is a vital part of any organization's success -- but it's easy to get discouraged when you don't see immediate results. Take the information above and use it to make your marketing more successful, one step at a time!