What are in-store promotions and How do They Work?

Billboards. Commercials. Advertisements on the internet. This all helps create awareness for your brand. However, nothing can be as effective as communicating with the public directly. There is no middleman. No dual messaging. This is why even the largest brands are using an in-store promotional agency to market their product.

But what even is an in-store marketing? With increasing shades of experiential marketing sweeping across the globe it's not surprising to find a lot of confusion.

Below , we'll address any questions you may have. What are promotions at the store? What are the in-store promotional jobs? What can an in-store promotions agency do? We'll even explain the different kinds of promotions in the store and offer some in-store promotion ideas to try out.

Let's get started.

https://jrpromotions.co.za/what-are-in-store-promotions/

What are store-based promotions?

In a nutshell - it's an advertising strategy that's created to draw people to an establishment to test the product. It comes in many shapes.

Slash prices. Free tasters for trial. You can also fill a display with your product - top to bottom. If you want to make an in-store sale it is necessary to follow two simple rules:

1. It must occur in a retail space
2. It must promote a brand

In-store promotions usually begin with the manufacturer themselves. However, occasionally stores might introduce a new product through an in-store sale.

The objective is to increase curiosity about the product. Whether that be a free taster to encourage customers to buy, or a coupon offer to increase sales or make loyal customers.

It's also an excellent chance to encourage people to change their brand. And, it'll shift large quantities of stock, and generate additional revenue when sales might be falling. For example, displays of products can be placed prominently at the end of the aisle or close to cash registers to boost sales. They'll create a lasting impression on your customers' minds.

In-store promotions that are all-encompassing are a versatile and effective marketing strategy.

They not only increase sales, but they also allow brands to influence the perceptions of customers. However, this is dependent on a savvy in-store promotion company as well as talented, charismatic store promoters.

 

What's an in-store store promoter?

A store promoter could work for the store itself. However, typically, they're sent to the store by an agency that works in-store for promotions.

The job of the sales rep is to show the brand to the customers.

Think about product displays, demonstrations, or free tasters. The store promoter can draw people to buy the brand, and also answer any concerns.

In-store store promoters must know about the product, the brand, and the company. They'll talk about the things that customers liked about the product. They'll then encourage them to buy one through announcing the discount available.

With a competent team of in-store sales representatives businesses can manage their brand narrative. Additionally, they'll be in a position tempt customers away from other brands. This is especially important when dealing with a new product launch.

In short: they're taking advantage of customers' impulsive buying. People don't usually plan their purchases. They're usually willing to pay more for a deal or a better product.

The store's promoter describes the benefits of boosting sales overall.

What can a promotional firm do?

The companies that run promotions in stores are your one-stop shop for all things promotional. It doesn't matter if the event is large or not, these companies will run a promotion from start to the end.

But what does that entail?

Then, they'll discuss the type of promotion you'd like. Are you only looking for an exhibit of your product? Do you wish to try a bolder strategy?

They'll then move onto the planning. What stores do you wish to promote the event in? Why do you want to run the promotion in those stores? Do you want to connect the store's promotions with other promotions elsewhere? For example, at expos and conferences.

These are the most important questions to ask when designing a successful store-based promotional strategy.

The in-store promotions company will then begin to hire staff. The in-store promotional staff must be interviewed and screened prior to being hired. They should undergo rigorous training to make sure they know and are a part of the brand. This is crucial to ensuring a unforgettable brand activation.

Finally, throughout the campaign, the promotional company will keep track of the progress made. Adapting the promotional strategy will help to improve the results - and ultimately increase sales and draw more customers.

Types of promotions in-store

In-store promotions are available in a variety of sizes and shapes. There are many types of promotions that are in-store, ranging from traditional discounts to displays of products. Which one is best for your company?

Here are some examples:

Discounts

They are the most obvious method to market the product. They are available in a variety of varieties, such as percentage discounts, a discounted lump sum (e.g., ZAR 100 off) Buy one get one free, and multi-buys. Even free shipping can be described as a discount. There's one clear advantage: it's an easy sell. Everyone likes a bargain and discounts is a great way to entice a buyer into taking a look at your product.

Coupons

Are similar to a discount. However, they are more successful. For instance, in an experiment, a $50 coupon beat a 15% promotion. However percentage discounts usually perform better overall. The trick is finding the price sweet spot. It's about creating it to seem like a bargain compared to the perceived value. For instance, a 40% deal might be equivalent to $10 off - but the latter is a lot more appealing.

Tasters for free

You should only work on food and drinks products. It's probably the best way to announce a new item especially during the holiday season and important occasions. For instance, letting consumers test a brand fresh recipe of a Christmas chocolate cake will have them salivating. If the cake is good then you can be sure that it will be a huge hit out of the shops.

Demonstrations or Try Before You Buy

They are a great way to show off a product. These are free samples of products that aren't consumable. Imagine a new cooking device presented in-store by a professional chef. Or headphones, in which you can feel the quality first. It's also a confident statement by a brand - "our product is so great that you'll have to buy the product once you've had a chance to try it".

Product displays

They are more subtle, but not less effective. This form of passive marketing is based on our perception of supermarkets. Displays of products placed at the aisles at the end or in close proximity to cash registers boost a customer's chance to pick the item. An attractive layout is an easy way to boost sales , with little upfront costs.

Which are the best in-store promotions that you can think of?

Perhaps, you've got some ideas to promote your product. However, to stimulate your creativity Here are some of the most effective examples of promotions in stores:

Check out a pop-up store

Combine social media with a real-world experience. Pop-up shops are a great way to do this. This is exactly what the Los Angeles-based jewellery store Angie along with Chloe Jewelry was able to do. They sold and marketed their jewelry in stores in cafes, restaurants, events and more.

The result: more exposure, more turnover, as well as more clients. It was a huge success!

Go seasonal

T'is the season to be selling, whether it's the season of Christmas, Summer, or another holiday, tailoring your promotions in stores to a theme for the season is a guaranteed way to attract customers.

One such example is the Christmas blend. Food and drink companies such as Starbucks typically create a Christmas Blend. Then, you can market in-store and sell it at an extremely high profit.

It's a win-win-win!

Clever product placement

Subtly doesn't pay. Don't allow your best-selling products to languish sitting in the side of the store. Make them the center of attention.

Here are some suggestions for displaying products:

1. Place similar items together
2. Place high-value products near the areas that receive the highest foot traffic.
3. Keep best-sellers at eye level Otherwise, people are likely to walk by and not notice
4. The most expensive, low-cost products should be located near the cash registers

These simple tips will help you make the most of your display displays of your products.

Attract influencers

Social media has a major influence on marketing. Alongside your highly skilled in-store promotional staff, invite a local celebrity or online influencer along. It's not just a way to draw crowds to the event, but it'll significantly boost brand awareness.

Request them to write about it in advance and continue to post throughout the campaign. So, you blend the real and digital worlds for a full-on promotional experience.

https://jrpromotions.co.za/what-are-in-store-promotions/