The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional marketing and business for ages not known. Recently, it appears to me that the subject of funnels being used in Internet business is appearing everywhere on the web.
The truth of the matter is that people are eager to learn more about this concept of marketing and how they can apply it to enhance their business online marketing strategies. Read on to learn more about the ways to utilize the sales funnel in Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. The use of the word "funnel" for this marketing concept is simply to help visualize and explain the sales process from beginning to the conclusion. The funnel is a clear comparison because it allows potential customers to "Unqualified potential customers" on the top, and narrower opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel are those who we may consider as "unqualified prospects" These are people who might require your products or services however, you've never contacted them before. You'll have many opportunities and sales in the future, and you'll also have customers who have purchased your product or service.
A lead generation funnel's effectiveness is also due to the capability to monitor the activities of your customers at various stages of the expanded sales process. The sales funnel permits you to anticipate the amount of potential customers who will ultimately be customers by calculating the prospects who are qualified at each stage.
A sales funnel can aid you in determining the areas where your sales strategy is failing or successful or if your marketing campaign isn't attracting enough prospects. This will allow you to decide where you should focus your attention and work to keep sales at a necessary level and, in turn, fulfill marketing goals. It can be used to monitor and evaluate the customer's sales process.
The Sales Funnel Top Front - End
Your top sales funnel is your most active and most crucial part of your sales process. It requires constant testing. Your imagination and resources will only limit the amount of front-end strategies you can develop.
The primary goal of the front-end is to attract potential clients and convert those buyers into buyers further through the sales funnel.
Once a prospective client opts-in to your offer, they become "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead because they have taken actions that show that they are interested enough to buy your product.
Your front-end should be able to drive targeted traffic to your website or blog. The most efficient methods and resources for doing this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting as well as content marketing.
There are a variety of methods that you can use to "qualify the unqualified prospect". One of the more efficient methods is to use an online squeeze page, that allows you to provide something valuable that is relevant to your product or service which people can receive for free or at a significantly reduced cost in exchange for the exchange of their name and email. There are many products available such as newsletters, videos, email courses ebooks, as well as related reports.
This indicates that customers are attracted towards your sales channels on the front. What about the reverse-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The back-end (or bottom) of the sales channel is where the majority of profits and sales take place. This is typically the place where you sell your most expensive products. They are all relevant to the same audience, however they are offered in various formats, like audio, video and live interactions.
The main difference between the front-end service and the back end is the kind of service or cost of the client.
It's true that only one percent, or 1-2%, from the total number of people entering into your front - end will finish up in the back-end. It's okay, because this small segment will be investing more in the long run.
It is evident that, while front end products and services may be priced at less than $100, back-end products and services are typically priced in the hundreds or thousands. This make the back-end or bottom of the funnel sales funnel to be the main source of revenue for your Internet business, it's also the most reliable and stable area in this sales process.
As I mentioned earlier the sales funnel can be as flexible as your creativity and resources allow.
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