Updates To Your E-Commerce Website That You Should Do Right Now
If you ask any C-level marketer or IT professional what they would change about their online store, they won't have to think about it for long. If you're one of them, you've surely memorized a list of websites you'd want to visit. When it comes to digital technology, which never stops expanding, it's necessary to remain seeking for techniques to enhance. On the other hand, resources like time and money have limits. So, where do you begin?
Even if a complete redesign is not in the cards just yet, there are a few tweaks to your Ecommerce site that you cannot afford to put off any longer.
Ensure That Your Security And Payment Settings Are Up To Date
Even if you don't do anything else on this list, make sure your website security is up to date. The average cost of a security breach, according to IBM(opens in a new window), is around $4 million, with an average of 25,575 data impacted. When your website is attacked, you lose not just money but also the trust of your customers. As the COVID-19 pandemic spreads, credit card thieves are "thriving,"(opens in a new window) claiming that the chance of a security breach has never been higher. As more people spent more time online, so did cybercriminals.
Have some sort of safe payment system in place at the absolute least. If shoppers perceive a lack of protection at checkout, they may abandon their products completely. Allowing payments via safe third-party processors such as PayPal or Venmo is another good choice.
Additional crucial steps to strengthen an online store's security are:
- Get a "HTTPS" address instead of a "HTTP" address by using a security certificate.
- When an update is available, make sure you install it immediately.
- A record of a customer's credit card number or other payment information should not be stored.
- Examine who has access to your site's backend and preserve this information up to date.
- Test your website's vulnerability on a frequent basis.
- Maintain frequent backups of your website.
- Some of these will also aid you increase your search engine rankings.
The Use Of Google Analytics' E-Commerce Tracking Features Is Strongly Recommended
You can't fix difficulties that you aren't aware of. Get yourself a copy of Google Analytics(opens in a new window) and use it to keep tabs on what customers do before, during, and after they convert on your site. Run reports and evaluate them at least once a week, if not more often. Keeping abreast of the day's events will allow you to be more pliable and quick to act.
Here are some of the most important indicators to track:
- Data from ecommerce transactions and purchases (opens in a new window) (opens in a new window).
- The number of unique visitors to the site and the average number of page views and time spent on the site.
- Highest-trafficked pages.
- The sequence in which a visitor navigates between pages.
- Full and partial conversions.
- Once you have a firm grasp of how site users behave, you will be better equipped to monitor trends and address problems as they emerge.
Find Out What's Wrong With The User Experience (UX) And The Performance
If you see a decline in visitors, which might suggest an issue with your website's functionality, check your analytics data to see where they're leaving. Perhaps a website takes too long to load, the methods aren't clear, or your checkout process is too burdensome. In addition, your connection may be down.
A digital design team may conduct testing to quickly uncover any usability or performance issues. Have a friend or coworker try buying anything from your website as a low-tech review in the meanwhile. Inquire about their challenges, whether it's with navigating the site, obtaining price or shipping information, or checking out. Once you identify the specific areas where your site is experiencing performance issues, you can start fixing them. You should try to resolve the problem on your own before asking for assistance.
Optimize Your Website For Search Engines
Learn how you appear in search engine results, such as Google and Bing, for crucial search words if you don't already know. Use search-engine-optimized keywords, as well as complete questions that users may ask a voice assistant. You should use both branded (those that include the names of your company or products) and non-branded (those that are not associated with your brand) search terms (generic words and phrases).
Once you've worked out how you're performing, be sure to follow some essential Ecommerce SEO best practices. Prior research has looked on minor ranking factors like security and fast load times. However, you'll need high-quality content, which is the backbone of any successful search engine optimization effort. We can recommend a content marketing agency that specializes in digital marketing that can help you increase your site's exposure in online search engines.
Increase Online Shop Revenue With A New Sales Platform
E-commerce has become a significant aspect of conducting business, and COVID-19 has sped this tendency. Instead of depending on third-party sellers like Amazon or eBay, where you have little say over inventory or shipping, you should be able to sell your goods directly from your own website.
If you don't already have Ecommerce capabilities, engage with a web developer to build up a rudimentary system for the time being, and then grow once you have more time to plan and prepare. Reach out to our digital design and marketing team today and they will help you get started on the road to success.