Search Engine Optimization | PageSpeed Optimization in 2022 and Its Importance
You may be wondering why your website’s bounce rate is so high or why your conversion rates aren’t higher. You’ve exerted so much effort into your web design, and you’re confident that your content is unique, relevant, and engaging. Even if the content is excellent, visitors can leave in a blink if your site loads too slowly.
PageSpeed optimization is a significant but often overlooked component of web design. Here, your trusted digital agency in California sheds light on this topic:
What Does PageSpeed Optimization Mean?
PageSpeed optimization is a collection of practices that aim to reduce a website’s load time. You can think of these practices as ways to improve the critical rendering path.
The critical rendering path refers to the tasks that a browser has to complete before it can render a page.
Making improvements to the critical rendering path improves a website’s loading time. These improvements also result in a better user experience.
PageSpeed optimization is also described as performance optimization, as speed is a critical contributing factor to site performance.
Why Does Page Speed Matter in 2022?
A website that loads too slowly is a turnoff for potential customers.
Most users have low interest in waiting for a website to load and a high willingness to abandon the site.
A one-second delay in page load results in an average loss of 7% in conversions.
This is why Google has released a new ranking signal for mobile-friendly sites. In addition to this, Google also penalized sites that load too slowly.
What Is LCP or Largest Contentful Paint?
The Largest Contentful Paint is a new performance metric that Google uses to evaluate website loading time. The Largest Contentful Paint is the first meaningful paint the browser displays on a page.
The page’s first meaningful paint is the first paint after a page’s content has fully loaded. The meaning of this term is that the page’s content becomes fully visible to a viewer. This also means that all page elements can be interacted with.
What Is FID or First Input Delay?
First Input Delay is another performance metric that Google uses to evaluate website loading time. First Input Delay refers to how long it takes for a user’s input to register after clicking on a site’s interactive element.
First Input Delay is what measures how long it takes for a user to interact with a site after the page has loaded.
First Input Delay is measured from the time the user clicks the element to the time the element responds.
What Is CLS or Cumulative Layout Shift?
Google uses CLS to evaluate website loading time and user experience. Cumulative Layout Shift is an indicator of scrolling performance.
Cumulative Layout Shift measures how often a layout reflows and blocks are added. A layout reflow takes place when elements in the page change their layout. A block is an area of the page containing a logical content unit.
Understanding PageSpeed Optimization
PageSpeed optimization is a complex subject.
However, you can still improve your page load time by making three basic optimizations.
You can increase your page’s speed by:
- decreasing its total page load time
- reducing the time spent in each of the page load phases
- improving the page’s connection time.
Conclusion
Knowing more about PageSpeed optimization is a great way to better understand how websites work. It is also an excellent way to learn about modern website design practices.
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