How Search Engines Are Changing the Way People Find Your Website

Search engines have worked hard to decipher searcher intent and return results that make them pump their fists day in and day out. This hard work has paid off: Google now owns 93% of the search engine market.

SEO services Eugene Oregon is a complex process that involves analyzing and adapting to constantly changing algorithms. Succeeding at SEO requires skill, patience and constant experimentation.

Keyword Research

Keyword research is the process of identifying search terms that your audience uses to find the product or service you offer. It’s also the first step in developing your keyword strategy.

Keyword research involves analyzing search queries to identify those that are relevant to your business and that have a high enough search volume to be worthwhile. It also looks at the level of competition for those keywords, which can help you determine whether it’s worth trying to rank for them or not. It’s important to understand user intent as well, so you can target keywords that reflect the customer’s goal. This information is often available in your web analytics tool or Google AdWords campaign. You can also get a sense of intent by looking at the SERPs for those keywords.

On-Page Optimization

On-page optimization encompasses all of the elements of a website that are under the control of its operator. This includes the content, images, header and title tags, main body copy, and even the URL structure of a page.

Content is considered the core of on-page SEO because search engines prioritize pages that offer valuable and informative answers to user queries. This is why a keyword research plan is so important – it helps ensure that the content on your site is relevant for search engine users.

Title tags and meta descriptions are also part of on-page optimization because they appear in search results and must accurately describe the content on a page. In addition, internal linking is an on-page optimization factor because it demonstrates how a website’s pages are related to each other.

Off-Page Optimization

A successful off-page SEO strategy is a critical component of the SEO process. Off-page optimization involves activities outside of the website to improve visibility in search engine results pages (SERPs).

Early algorithms heavily relied on backlinks, citations and brand mentions to determine a site’s authority, but today’s Google evaluates websites using a wide range of factors including expertise, authoritativeness and trustworthiness (E-E-A-T).

A good off-page strategy includes PR and content marketing that produce high-quality material for other websites to link to and share with audiences. This demonstrates your expertise and helps you to earn editorially given links. It also increases your audience reach and builds brand awareness.

Link Building

There are multiple data-backed studies that prove backlinks are one of the top ranking factors for Google. The theory behind this is that if a page is linked to by other sites, search engines will see it as a vote of confidence, and therefore should rank it higher.

Creating linkable assets can be a great way to build your brand and show people your expertise in your niche. You could do a survey on an interesting topic in your industry, create an infographic with some research results, or even try out some content marketing experiments yourself.

There are a lot of resources online to help you get started. Stinky Dog SEO offers a full-length beginner’s guide, and a whole blog dedicated to strategies surrounding content marketing and SEO.

Content Creation

Content creation is a crucial step in the SEO process. This includes blog posts, infographics, videos and other forms of marketing material.

To create effective content, it’s important to understand your audience’s needs and interests. You also need to know what search algorithms look for. This will help you develop high-quality content that delivers value to your customers and improves the user experience of your website.

Blog content creation involves writing high-quality, keyword-targeted articles on topics that are relevant to your audience. This helps you rank for keywords, generate traffic and build trust with your audience. Social media content creation is a little bit different because it has less to do with keywords and more to do with the style of the post. You want to create content that is engaging and visually appealing.