All the colors come together: How brands celebrate Pride month 21
As a community, we can see how far we have come after battling so much prejudice and unnecessary hatred for generations when we see the pride flag proudly waving on all of our social media channels. While it's not enough to just use the colors, it's still a step forward.
Many brands have cleverly used the month of June, also celebrated as Pride Month, to achieve two things with a single movement – create awareness and market their products at the same time. There are also others who have campaigned to capitalize on their popularity and support the LGBTQ + community.
Popular brands honor the pride of ‘21’
The brand has released a limited edition collection called the Pride Collection. According to sources, the brand said they were designed to honor and spread the spirit of love, equality, and individualism.
The proceeds of the collection (cost Rs 5,495) will go to the Trevor Project. It is the world's largest organization for suicide prevention and crisis intervention for LGBTQ + youth. Johnson Varghese, the managing director of Fossil Group India, said in an interview:
“As we honor and celebrate love in all areas, Pride Month is also an opportunity to spread awareness and increase social acceptance. Through our association with The Trevor Project, we unleash the power of youth and give them the tools to make lasting change for themselves. "
In the case of the tech giant, they released a brand new Apple Watch Pride Edition band and dynamic watch face. Both incorporate a range of colors inspired by several Pride flags. The Pride Edition Solo Loop costs 7,900 rupees in India and the Pride Edition Nike Sport Loop costs 3,900 rupees.
Source: 9to5 Mac
Tim Cook, Apple's CEO, had even voiced the company's community support: “On many fronts, Apple supports the ongoing and unfinished work of equality for diverse and intersectional communities, and we want every opportunity to celebrate it and worthy of history during the Pride season. "
The Xbox Gear Shop team has also released a number of products, new Pride collections from brands like Xbox, Halo and so on. With the help of their limited merchandise items such as t-shirts, bags, controllers, etc. All of them were created with the help of and with LGBTQ + communities.
Source: Xbox Wire
The collection consists of designs and eco-friendly designs that not only raise awareness for the community but also protect the environment. The controller developed by the XBox team is intended to offer LGBTQ + people more visibility.
The sporting goods company has used its longstanding Love Unites platform on a global scale and is actively using it to promote Pride & # 39; 21. Her new Pride collection spans more than 30 pieces and puts the spotlight on influential members and allies of the community around the world.
Source: USA Today
They have been using their popularity worldwide to get the message across for quite some time, but this is the first year they have taken it to such a high level. Each year the brand contributes more than last year, which is another reason it is loved by people everywhere.
Although the company only launches in Disney stores in Europe and the UK, the company does bring out a collection that includes some products designed in support of the cause. It's already available in Disney's online stores, as well as their stores in Japan and North America.
Saavn, Spotify & Vh1
These major music streaming platforms have also evolved to support the movement and are actively celebrating Pride Month. They have given links and created playlists as well as podcasts compiled by creators on a global scale.
They kicked off the Month of All Colors with the All Pronouns All Love collection, which focuses on getting the message across that all pronouns must be respected and inclusivity is important. Her Liberation Trucker Jacket shows the pronouns "they / them, she / her, he / him, we".
It is highlighted with the colors of the Pride flag and there are also other items of clothing such as t-shirts and shorts with the same theme. The money raised from this collection will be donated to OutRight Action International, a global organization that campaigns for community rights.
They have a long association with the LGBTQ + community that they have been supporting for a while. They're not limited to just Pride month, but help advance their cause throughout the year.
In fact, all of the proceeds from their iconic Viva Glam line, which launched back in 1994, have been used to raise funds for various charities. They managed to raise a whopping $ 500 million worldwide.
Bath and body work
Did you know the company plans to donate $ 1 million to the Human Rights Campaign Foundation this year? The foundation works to help the LGBTQ + community through a number of initiatives, such as: B. aim to improve transgender rights, improve job quality and so on.
They launched a collection that has text and ribbons in the colors of the Pride flag with the words “Love Always Wins” on the products. This range includes sprays, soaps, mists and more.
Inspired by the five LGBTQ + members of their global all-star community, Converse worked with these artists to bring out a collection that embodies the community's powerful message.
From 2015 to date, the brand has contributed over $ 1.3 million to support local and international LGBTQ + organizations, and this year proceeds from this collection will go to the It Gets Better Project. The project aims to empower LGBTQ + youth.
The messages that Pride Month spreads like “Love Always Wins” and “Love is Love” are immensely heartwarming and empowering. Using them in marketing strategies is a great way to get awareness of your own products or business, but it should always be done in a tasteful way.
When running inclusive marketing campaigns, people often forget where to draw the line and do more harm than good to their reputation. The first step is to always believe in what you are doing because that belief needs to be reflected in your campaign.
Don't forget to check out our blog section for more such content. Additionally, you can also check out the various digital marketing courses we offer and take your first step towards becoming a digital marketer.