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Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush. The estimates…
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The 24-week program will begin in February and wrap up during the summer. Its training team will be led by Branded Content Project general manager Julia Campbell and strategy…
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Marketing Key Performance Indicators (KPIs) allow you to measure progress towards your strategic marketing objectives. Focusing on the right metrics and choosing the most suitable…
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Nothing is as disheartening as seeing customers unsubscribe or stop using your service. But it's an inevitable part of business: Some of your customers, for…
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30 second summary: SEO is full of myths and it is difficult to separate fact from fiction. SEO and SEM, while…
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With the success of Covid-19 in event spending, travel, and PR, many companies have switched that extra budget to marketing technology and automation investments. Now, almost a…
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When you run a service-oriented business like a marketing agency, it is not clear how many hours you spend working on certain tasks. Designing a website doesn't always…
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Verizon Media is expanding its long-term ad sales agreement with Microsoft as the telecommunications giant's ad tech unit seeks to consolidate its position in the…
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It's difficult to create a Super Bowl commercial that 100 million people would want to talk to friends about. Can you make it amid high unemployment, intense political…
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Inspired by the success of TikTok, Instagram created a feature that allows you to express a lot in a little. The timing was pretty good as it was around the time that…
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