James Crivello 1158 posts 0 comments

Super Bowl host cities are usually flooded with outdoor advertising that leads to the big game. This year, however, the OOH advertising for the Super Bowl 55 host city of Tampa…
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30 second summary: In order to convert potential customers in the lower funnel, data-driven remarketing must…
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The Super Bowl season for ad purchases got off to a sluggish start due to pandemic uncertainty about the schedule and the public mood. Purchasing has accelerated recently as brands…
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Susan Smith Richardson has been named Assistant Editor, Diversity, Justice and Inclusion for The Guardian US, the latest publication to add DEI coverage to its masthead. The…
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The decline of the third-party cookie as an effective online advertising medium is 12 months away. The Unified ID 2.0 initiative, led by Trade Desk, is quickly becoming a north…
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For many years, an important search engine optimization strategy has been to collect as many backlinks as possible that point to your content. Over time, however,…
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2017 is likely seen as a turning point for brands to take a stand in their Super Bowl advertising. The best-known example was 84 Lumber, a brand that made a bold immigration…
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It is very important that you pretend I am Kate McKinnon for a brief moment while I let you know: Live, from Facebook ... it's a streaming video! Facebook Live video…
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I have a prediction. In 2021, Facebook is going to get busted up like Ma Bell (with Instagram and WhatsApp spun off on their own). The resulting exodus of unhappy…
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Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and…
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