Marketing

As a B2B marketer, you have learned how the circumstances of 2020 have increased the complexity of your direct marketing strategy and thus its effectiveness.…
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Although the ad tech industry wasn't hardest hit by the pandemic, it still felt the crises of the other companies. Advertising growth had stalled, with…
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2021 has a fair share of breaking news around social audio platforms and the emergence of this new genre of creators. The biggest news to date may not have occurred until this…
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According to recent research by the CMO Council and Chief Outsiders, the biggest lack of marketing leaders in their organizations is an understanding of the…
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Coffee chains like Starbucks, Dunkin and Panera were among the hardest hit companies during the pandemic. The sale of caffeinated hot drinks was decimated as work and school…
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The hard truth is, no one came out of 2020 unscathed. As a marketer, how will this change the way we work with our customers in 2021? Here's a quick reminder…
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From Kelly Forst April 6, 2021 Acid's Monica Hoyer explains why checking the quality of email is so important - and how to do it in a way that leaves no room…
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Toms Shoes was born in 2006 with its original one-on-one model and promised to donate a pair of canvas shoes to a child in need for every pair sold. After quickly gaining…
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Americans have made so many pandemic purchases that e-commerce saw essentially two winter vacation shopping seasons in the twelve months from March 2020 to February 2021. Last…
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Paloma Azulay is a very seasoned marketer who devoted much of her career to Coca-Cola before joining Restaurant…
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