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Marketing
Three ways to optimize your B2B direct marketing program in 2021
As a B2B marketer, you have learned how the circumstances of 2020 have increased the complexity of your direct marketing strategy and thus its effectiveness.…
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Eight hopes and expectations of ad tech innovators for 2021
Although the ad tech industry wasn't hardest hit by the pandemic, it still felt the crises of the other companies. Advertising growth had stalled, with…
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The monetization of the clubhouse will come with increasing pain
2021 has a fair share of breaking news around social audio platforms and the emergence of this new genre of creators. The biggest news to date may not have occurred until this…
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Chief Marketer Survey: The Biggest Flaws In Marketing Leadership
According to recent research by the CMO Council and Chief Outsiders, the biggest lack of marketing leaders in their organizations is an understanding of the…
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Starbucks, Dunkin ’, Panera See the rebound in March after a difficult year
Coffee chains like Starbucks, Dunkin and Panera were among the hardest hit companies during the pandemic. The sale of caffeinated hot drinks was decimated as work and school…
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What will you do with your legacy B2B buyer personalities?
The hard truth is, no one came out of 2020 unscathed. As a marketer, how will this change the way we work with our customers in 2021?
Here's a quick reminder…
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Rest easy with Monica Hoyer as the email marketer
From Kelly Forst April 6, 2021
Acid's Monica Hoyer explains why checking the quality of email is so important - and how to do it in a way that leaves no room…
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Toms presents its one-to-one model for a new impact strategy
Toms Shoes was born in 2006 with its original one-on-one model and promised to donate a pair of canvas shoes to a child in need for every pair sold. After quickly gaining…
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E-commerce brands are adopting new sustainability measures as more people shop online
Americans have made so many pandemic purchases that e-commerce saw essentially two winter vacation shopping seasons in the twelve months from March 2020 to February 2021. Last…
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What you need to know about Paloma Azulay, Burger King's new global chief brand officer
Paloma Azulay is a very seasoned marketer who devoted much of her career to Coca-Cola before joining Restaurant…
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