Marketing

For many years, an important search engine optimization strategy has been to collect as many backlinks as possible that point to your content. Over time, however,…
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2017 is likely seen as a turning point for brands to take a stand in their Super Bowl advertising. The best-known example was 84 Lumber, a brand that made a bold immigration…
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Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and…
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By Kelly Forst January 14, 2021 Trying to figure out whether a landing page or website is better for your marketing campaign? Let this be your guide to getting your…
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This week the Swedish furniture retailer launched a new app for the US market. The app allows customers to access their Ikea Family digital card to pay for purchases and request…
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WPP has hired Rob Reilly as its new Chief Creative Officer. He comes from the McCann Worldgroup, where he has been global creative chairman since 2014.He is taking on his new…
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First (like in this post).…
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According to recent research by Hero & # 39; s Journey Content, the biggest challenge for content managers is getting high quality content and dealing with…
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Dorsey's 13 tweet thread on Wednesday night ranged from defending the ban, to the lawsuit about its impact on public speaking, to promoting Bluesky, the initiative to create…
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The cascading effects of COVID-19 have impacted global business in more than quantifiable ways, and likely in ways that we are not yet fully realizing. However,…
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