Dropbox and The Infatuation wish to enhance the way in which lunch is from dwelling
The pandemic has made work from home the new norm for millions of Americans, drastically blurring the lines between work and play.
The National Bureau of Economic Research reported in August that the average work day has increased by 48.5 minutes per day since the pre-pandemic period, with the 2020 remote working culture offering less time for mental health breaks. This includes lunch.
To help remote workers prioritize and improve their lunch breaks, Dropbox and the restaurant finder and review site The Infatuation The Lunch created Dropbox, a weeklong delivery program aimed at regaining personal time and inspiring better work.
Through November 20, employees in San Francisco, New York, and Chicago can use a custom microsite to order specific menu items in three local restaurants: the Greek restaurant Soulva in San Francisco, the Pasta Joint Daisies in Chicago, and the Maylasian fast-casual spot Kopitiam in New York.
Dropbox and falling in love
The program intentionally highlights meals with unique ingredients that a majority of workers would not prepare (or do not have time for) as standard weekday lunches.
"This year has been an incredible challenge for many small businesses, so we have focused all of our 2020 campaign efforts on helping these companies and their teams," said Dani Hussey, senior manager, brand marketing at Dropbox, in a statement. "With this campaign, we are happy to support and highlight local restaurants and encourage employees to take time out, break up the mundane and bring joy all day."
Each restaurant has 300 lunches in reusable pewter lunch boxes that can be bought throughout the week. Staff can also participate to win lunch for themselves and 10 staff, courtesy of Dropbox and the local restaurant.
The lunch boxes also contain additional tips on how to take lunch breaks to improve brain function in the afternoon and how to create these moments for business leaders for a team. Examples of this are creating a daily lunch routine with no screens and using the outside area.
The Mediahub agency came up with the idea for the program, which includes a paid media campaign with branded content, social integrations and newsletter promotions at The Infatuation's offices.
"Joining an important small business tool like Dropbox with The Infatuation was the perfect media partnership to remind us of the importance of taking time off, as we used to do," said Jamie Dorfman, SVP and Group Media Director at Mediahub. in a statement. "This program addresses what good media planning should always do: to provide something helpful that reaches customers when they need it most."
Don't miss that Brandweek Sports Marketing Summit and Upfronts, a virtual live experience 16.-19. November. Get insights from leading athletes, how they mastered a year of surprises and changes, and what to expect in the coming year. To register.