Etsy User and Sales Statistics: How Many People Will Shop on Etsy in 2021?
Etsy is a leading e-commerce platform for buying and selling unique handcrafted items.
Founded in 2005, the marketplace now connects 81.9 million buyers with 4.36 million sellers.
Overall, Etsy posted gross merchandise sales of $ 10.28 billion in 2020. This corresponds to a 32.7-fold increase since 2010.
Check out this page for the latest data on Etsy growth. After reading the statistics, you should better understand how the market has annual sales of $ 1.72 billion.
Here is a summary of what we're going to cover:
Etsy Key Stats
- Etsy processed $ 10.28 billion in gross sales in 2020.
- Mobile transactions matter 61% of Etsy gross merchandise sales.
- Etsy generated $ 1.72 billion Revenue in 2020.
- 4.36 million Sellers are active on Etsy.
- Etsy has 81.9 million active buyers.
- 1.209 Employees work at Etsy.
Etsy gross merchandise sales
Etsy processed $ 10.28 billion This corresponds to an increase of 106.84% compared to the previous year.
The gross sales on the e-commerce platform is with an average annual growth rate of 33.64% since 2013.
Here is a table of Etsy gross retail sales since 2005:
|year||Gross goods sales|
|2005||170 thousand dollars|
|2006||$ 3.8 million|
|2007||$ 26 million|
|2008||$ 87.5 million|
|2009||$ 180.6 million|
|2010||$ 314.3 million|
|2011||$ 525.6 million|
|2012||$ 895.15 million|
|2013||$ 1.35 billion|
|2014||$ 1.93 billion|
|2015||$ 2.39 billion|
|2016||$ 2.84 billion|
|2017||$ 3.25 billion|
|2018||$ 3.93 billion|
|2019||$ 4.97 billion|
|2020||$ 10.28 billion|
Source: Etsy, Statista.
Etsy new customer sales
There were no new buyers 46.91% of the entire Etsy user base in 2020. You only contributed to that, however 16% of gross sales.
Existing Etsy buyers were responsible for this 84% of Etsy gross merchandise sales.
Etsy generated $ 1.72 billion in annual sales. The company's turnover has increased by 110.07% since 2019.
Since 2015, Etsy’s annual revenue has grown 6.29x.
Here is a table of full data on Etsy earnings since 2012:
|2012||$ 74.6 million|
|2013||$ 125.02 million|
|2014||$ 195.59 million|
|2015||$ 273.5 million|
|2016||$ 364.97 million|
|2017||$ 441.23 million|
|2018||$ 603.69 million|
|2019||$ 818.79 million|
|2020||$ 1.2 billion|
Source: Etsy, Statista.
How much of Etsy's revenue comes from the market?
Etsy makes money on its marketplace by charging listing fees, transaction fees, and payment processing fees.
The company generates $ 1.3 billion in market revenue in 2020, which will be omitted 75.58% of total sales.
Etsy market revenue has increased 2.19x last year.
We have recorded Etsy market fee income since 2012:
|2012||$ 55.33 million (74.17%)|
|2013||$ 78.54 million (62.82%)|
|2014||$ 156.82 million (80.18%)|
|2015||$ 204.33 million (74.7%)|
|2016||$ 269.63 million (73.8%)|
|2017||$ 329.36 million (74.64%)|
|2018||$ 444.77 million (73.67%)|
|2019||$ 593.65 million (72.5%)|
|2020||$ 1.3 billion (75.58%)|
Swell: Etsy, Statista.
Earnings from Etsy services
In addition to market fees, Etsy generates revenue by offering advertising and shipping label services.
Etsy brought in $ 422.5 million in service revenues in 2020:
|2012||$ 15.86 million (25.83%)|
|2013||$ 42.82 million (37.18%)|
|2014||$ 34.41 million (19.82%)|
|2015||$ 64.92 million (25.3%)|
|2016||$ 89.43 million (26.2%)|
|2017||$ 111.87 million (25.36%)|
|2018||$ 158.93 million (26.33%)|
|2019||$ 224.73 million (27.5%)|
|2020||$ 422.5 million (24.42%)|
Swell: Etsy, Statista.
Active buyers on Etsy
Etsy defines an active buyer as a user who has made at least one transaction in the past 12 months.
Etsy has 81.9 million active buyers. That is a 1.77x Increase compared to the previous year, which corresponds to an additional amount 35.55 million User.
In 2012, Etsy 9.32 million Buyers. The active buyer base has grown for each subsequent year:
Etsy active buyers by segment
Etsy had 38 million new buyers in 2020. That's a two-fold increase over last year.
Etsy also identifies reactivated buyers: customers who return to shop on the platform after more than a year.
43 million Existing or reactivated buyers made a purchase on Etsy in 2020:
|segment||Number of buyers in 2020 (compared to 2019 data)|
|New||38 million (19 million)|
|Reactivated||22 million (13 million)|
|Existing||21 million (14 million)|
What is the Etsy Net Promoter Score?
The Net Promoter Score (NPS) is a market research index that reflects the likelihood that a customer would recommend a service. Any score above 0 indicates net customer loyalty.
Etsy has an NPS of 59 among buyers.
How many active sellers are there on Etsy?
Etsy defines an active seller as a user who has had at least one Company fee (related to marketplace or service fees) in the past 12 months.
Reached Etsy 4.36 million active sellers in 2020. That is a 1.98x Increase compared to 2019, which is reflected in an additional increase 2.16 million Seller.
Here is a table showing the number of active sellers on Etsy since 2012:
Etsy Mobile Sales
Etsy generated 61% its gross merchandise sales from mobile transactions. In other words, smartphone and tablet users are spending $ 6.27 billion per year on Etsy.
The proportion of mobile transactions on Etsy has increased 2.03x since 2013:
|year||Share of Etsy sales on mobile devices|
Etsy Sales Volume by Region
Etsy identifies an international sale whenever a transaction has a billing or shipping address outside of the United States.
Etsy generated 36% of gross sales from the international (non-US) user base in 2020. That amounts to $ 3.7 billion.
Here is a table with full data on the percentage of Etsy sales identified as international since 2012:
What are the most popular categories on Etsy?
The Etsy marketplace has more than 50 Categories.
The Top 6 categories are household goods and furnishings, jewelry and personal accessories, handicraft supplies, clothing, beauty and personal care products as well as paper and party items. Together these make up 80% of the total gross sales.
The largest category on Etsy is housewares and home furnishings that contribute to it $ 3.2 billion in annual sales. That is twice as much as in the second largest category (jewelry and personal accessories).
Here's a full breakdown of the top categories on Etsy, as well as their 2020 year-over-year growth:
|category||GMS (YoY Growth)|
|Housewares & furnishings||3.2 billion USD (+ 118%)|
|Jewelry & personal accessories||1.6 billion USD (+ 57%)|
|Craft material||$ 1.2 billion (+ 102%)|
|clothing||$ 1 billion (+ 60%)|
|Paper & party supplies||$ 400 million (+ 32%)|
|Beauty and body care *||$ 200 million (+ 180%)|
Etsy mask sales reached $ 743 million in 2020.
Etsy Listing Videos
Etsy introduced a feature in 2020 that enables video listings.
Overall, Etsy sellers have uploaded 3.21 million Video listings throughout the year.
Here is a breakdown of the number of video listings on Etsy by quarters:
|Quarter, year||Number of video uploads|
|Q2 2020||211 thousand|
|Q3 2020||1.3 million|
|Q4 2020||1.7 million|
How many people work at Etsy?
Etsy has 1,209 employees (without further 205 employees at Reverb). The company has increased its number of employees by 14.49% since 2019.
59.1% of Etsy employees are between 25 and 34 years old.
Here is a full breakdown of Etsy employees by age group:
|24 years and younger||3.3%|
|50 years and older||3.3%|
Across all departments 47.7% of Etsy employees identify themselves as female. 45.3% identify as male. Within the development team 60.2% of Etsy employees are male and 30.3% are female.
The average salary on Etsy is $ 107,017 (based on comparable data estimates).
Etsy employees on an H1-B work-related resident visa have an average salary of $ 150,000.
Swell: Etsy, comparatively H1B salary database.
That's it for my list of Etsy stats in 2021.
The e-commerce platform stands out thanks to its unique range of products from sellers around the world.
New buyers have come to Etsy, especially during the pandemic.
Now I will hand it over to you:
Do you think Etsy can keep growing?
I would also love to hear from you if you think we have overlooked important facts about Etsy. Or if you have general questions or feedback.
Don't hesitate to let us know in the comments section below.