How do I become a digital marketer?

One of the fastest growing fields is surprisingly easy to start a career. Notice that we didn't just say it. You will have to make an effort, of course, but becoming a digital marketer can be accomplished in just a few steps.

There isn't a specific degree or strict path that one has to follow in order to become a digital marketer. You can come from any background or work as a professional in a different field, but it doesn't matter. Digital marketing is an area that is open to everyone.

Why Become a Digital Marketer?

As mentioned above, there are no rules in this area. All it takes to grow up is determination, patience, and hard work. It is developing at a rate that leaves plenty of room for freshmen, professionals or entrepreneurs.

There are many channels to choose from, including social media marketing, influencer marketing, search engine optimization (SEO), email marketing, and PPC advertising. No two days are the same in digital marketing as every day on which a new trend or a new technology is introduced.

For anyone interested in marketing and wanting to become a digital marketer and have the chance to escape that 9 to 5 job that is getting more of it every new day, this may be the opportunity for you.

Steps to Become a Digital Marketer

The not simple but simple steps you can take to become a successful digital marketer are listed below:

Master in Digital Marketing Basics

This goes without saying, but you need to master the basics of digital marketing first and foremost. This includes knowledge of SEO, social media marketing, email marketing and advertising.

While these are the technical concepts you need to know about, certain soft skills you need to have are leadership skills, good writing skills, and a knack for quickly understanding the ever-evolving digital world.

Keep in mind that if you systematically learn all aspects of channels and tools like SEO and analytics, it can take you a long time to get hands-on and become a digital marketer.

To avoid this, enroll in courses specifically designed to teach you about the important elements of digital marketing. These effectively help to speed up your learning so that you can use the knowledge practically as quickly as possible.

Learn the most important digital marketing tools

Having a good knowledge of the major digital marketing tools among the many out there is an essential part of being a good digital marketer.

It also makes it easier to complete the many tasks that a digital marketer is responsible for. For example, you can use Google Analytics to track your websites, ads, and other digital spaces and see how closely your target audience is interacting with your content.

Using tools like Moz, SEMrush, and others, you can track your SEO performance and get the most out of your content. In addition, you can also keep track of your various social media profiles.

These platforms are responsible for a lot of traffic due to their massive customer base. Most of them have built-in features that you can use to monitor your progress, such as: B. Instagram Insights, etc. Make sure you are vigilant about how your content and products are doing with people.

Study digital marketing brands and entrepreneurs

Now that people understand the importance of digital marketing and all it can do for a business, they are actively including it in their marketing strategies.

You should analyze how big brands as well as emerging companies are making good use of digital marketing to drive their business.

Plus, follow entrepreneurs and influential people like Nei Patel and Gary Vaynerchuk to learn from the best and get quality insights into the digital marketing industry.

Build your portfolio

Putting together a portfolio for a digital marketer is not an easy task as you need to show not only the end product but the process behind it as well.

Numbers can help you here. If you can indicate the number of leads you were able to generate in a month or increase the number of followers for a social media platform, it will add value to your word as these are easily verifiable facts.

However, if you don't have work to showcase, you can show the work as part of your digital marketing course or just a few examples where you've done work that shows your creativity.

Create a digital marketing resume

Keep it clear, keep it short, and never overdo it. When it comes to interviews and applications, first impressions are important. So make sure you are doing your best.

Focus on your marketing skills and try to make changes to your resume before submitting it to different open positions as each location has different requirements for the candidate.

Network with professionals in the field of digital marketing

Connections are important in any field and digital marketing is no different. Social platforms like LinkedIn give you a great place to follow and interact with leaders in your field.

You can also become part of groups where professional digital marketers interact to keep up with the latest trends and job opportunities. Attend webinars and workshops and enjoy as much as possible.

Find an internship

To become a digital marketer, start by looking for opportunities where you can apply your knowledge and learn how the industry works. If a job turns out to be difficult, find an internship and just start working.

In the beginning, more than just money, it's about the knowledge and skills you can develop. Besides that, you can always search for jobs.


If you follow the steps listed above, not only will they help you become a digital marketer but they will also help you keep developing your skills as this is an integral part of the job as well.

In the beginning, you can just browse the endless content available on the internet through digital marketing. However, if you are serious about building a career in this field, becoming a certified digital marketer is the way to go.

Comments are closed.