How to become a digital marketer with no degree
Regardless of whether you have a commercial, scientific or artistic background, everything is the same in the world of digital marketing. All that matters is the expertise. Additionally, you don't even need a degree to get into the digital marketing industry and become a digital marketer.
All you need to be successful here is passion, determination and the patience to constantly keep up with the latest trends and technologies. To get you started, we've put together the perfect to-do list.
What is the scope of digital marketing?
Regardless of the type of company, be it business-to-business (B2B), business-to-consumer (B2C) or other, all companies are now using the help of digital marketing campaigns to drive their business forward. Contrary to what many believe, digital marketing goes way beyond social media.
In addition to serving ads on platforms like Facebook, Instagram, etc., digital marketing leverages the power of search engines, emails, and quality content to improve visibility and increase sales.
Because of the numerous channels it encompasses, and each one with its subtleties, the scope of digital marketing is endless. There is something for everyone in this area and all you have to do is saddle up and work towards what you want.
Steps to Become a Digital Marketer Without a Degree
Below are the steps that should be followed by anyone looking to become a digital marketer without a degree:
1. Review the requirements of digital marketing jobs
As mentioned above, the field is constantly evolving. Therefore, if you are interested in becoming a digital marketer, you need to know what skills are in demand right now.
Visit popular job search platforms like Nuakri.com, Glassdoor, and LinkedIn, write down all requirements, and see what's listed there. Most of the time you will see written there that a degree is optional as long as your skills are good and you have work experience.
If the latter isn't the case for you, then consider refining your search and looking for entry-level digital marketing jobs. Don't worry, there are plenty of them too.
2. Find out your specialty
Don't go after the popular notion that you need to be a jack of all trades or know how to do everything equally well in order to become a successful digital marketer. Of course, it's good to know about all of the channels, but even if you choose to delve deeper into a specific channel or some channels, that's fine.
In addition, it is better to specialize in one or more related channels as it is always better to be an expert on something than to have a decent knowledge of everything.
If you're a creative person, social media marketing or content marketing might work well for you, and if analyzing things interests you, analytics is the way to go. In this way, digital marketing has many opportunities that you can pursue based on your preferences.
3. Study the work of others in the field
Since you need to be constantly up to date and constantly learning new things as they hit the market, you need someone to guide you – especially if you are new to the field.
One of the best ways to ensure that you are on top of your games is to follow industry experts. Digital marketing experts usually have vlogs that they maintain and this is where they constantly upload material about new trends, case studies, and tips and tricks of the trade.
This is an area that you are constantly learning in and by following experts like Neil Patel and others you can stay tuned and achieve your goals.
4. Start a blog
Become a digital marketer by simply starting a blog. This can be an amazing way to not only test your newly acquired skills but also practice them. Just like in math, the more you practice, the better you will get in the entire digital marketing process.
To maintain a blog, you need to incorporate the latest SEO techniques in order to keep your website optimized. You'll understand how content creation is, how advertising campaigns work, and basically get a feel for how things are done in the field.
5. Build your portfolio
Putting together a portfolio is important as it shows your potential employer your skills. This is where a blog can be extremely helpful as it is something you created from scratch and that represents your expertise in the field.
Even if you don't have a blog, you can put together and showcase your most creative work to date. You can also use tools like "Short Generator" that create bogus projects that you can enter time for and indicate that you received those deadlines but were still able to complete the project.
There are many tools and platforms out there that can help you in this regard. Keep researching and don't lose hope.
6. Start working as a freelancer
If you are struggling to find jobs in this field, or if you are unable to find the right fit, there is always time to become a freelance digital marketer. Don't waste these hard-earned skills.
Look for freelance vacancies and add them to your resume as you complete various projects. In terms of flexibility and scope, it's even better than a regular job because you're your boss and the learning curve is endless.
7. Stay up to date with the latest trends
New trends and technologies hit the market every day, and it is part of every digital marketer's job to stay up to date on these trends and make it your business to use them like no other.
These are the things that will make you stand out from the crowd. How quickly you take things in and how well you implement new things. Always remember that the people who are constantly learning are always improving.
Therefore, no matter where you go in your career, you should always allow a certain amount of time to learn new things in the field.
8. Apply for jobs in digital marketing
You can also look for digital marketing jobs during your freelance work. Many open positions are listed in this field every day. So be sure to keep an eye on the profiles that interest you the most and keep applying.
When you apply, make sure your resume is updated and includes an account of all the projects you've worked on, as well as the link to your blog if you want to take the fourth step.
Prepare for each interview by looking at the company. Instead of giving them theoretical answers, give them practical steps that you will follow as they will then realize that you have a good knowledge of your work.
Digital marketing is an industry that is easy to get involved in. The biggest challenge, however, is surviving and thriving as one has to be prepared to incorporate new trends and techniques into the work process.
If you are really passionate about this industry this shouldn't be a problem as it is an integral part of the work you will be doing here. For anyone looking to become a digital marketer, this is an extremely rewarding industry. The sooner you start the better as you will have more time to understand how it works and, therefore, get better performance.