Marketing Non-Medical Home Care
When it comes to marketing non-medical home care, it can be challenging. Here are some tips to use online marketing to get more home care clients.
A marketing strategy for non-medical home care agencies should be beneficial to both the caregivers and the clients. It’s important that you market in a way that is not only effective but also ethical! You’ll want to use marketing methods such as social media marketing, e-newsletters, email, blog posting and more.
Having a Great Website Helps with Marketing Non-Medical Home Care Agencies
In marketing a non-medical home care agency, it’s important to have an online presence. In fact, having a great website is one of the most effective marketing methods for your business! Your site needs to be up-to-date and informative so that people can learn more about what you do.
Make sure your website is mobile-friendly! Because you are marketing to people on their mobile device, make sure they can access your content easily and quickly
For a look at amazing non-medical home care websites, click here.
When Marketing Non-Medical Home Care – Be Sure To Have a Great Blog and Social Media
Not all marketing is done on your website, though–it’s important to have a great social media presence as well. You can use your blog to post updates about what you do at the agency, such as how-to guides for caring for aging parents or advice on healthy eating.
Print advertising is a thing of the past. You can use marketing tactics such as social media and marketing guides to help you achieve your goals! This blog post will provide some simple marketing tips for non-medical home care agencies looking to build their business online.
When Marketing Your Home Care Agency – Be active on Social Media
Accounts like Facebook, Linkedin, and Pinterest are good marketing tools.
Be yourself in marketing efforts.
Your marketing should be honest about the services that you provide so customers know exactly why they want to work with you.
Tell your audience a little about yourself.
People are more likely to trust you if they know a little about your background and what makes you different from other companies.
Marketing Non-Medical Home Care Agencies is an ongoing process, so always try to be active in marketing posts and efforts!
Online marketing non-medical home care is an ongoing process that requires planning and dedication to get the best results. Every marketing activity that you use should be regularly updated and optimized for your needs!
One marketing activity that is helpful to use for non-medical home care agencies is social media marketing.
Marketing Non-Medical Home Care Agencies using social media as an online marketing strategy can be beneficial in many ways, especially posting regularly to Facebook.
When using social media platforms like Facebook it’s important that you are consistent with who your target audience is so that they know how to find you when they’re ready. For example, if your agency specializes in working with seniors then post content relevant specifically to people 50+, not just anyone! Make sure all posts have the same style as well – whether this be inspirational quotes or specific tips about aging parents, etc.,
Learn How To Post to Facebook Effectively
Here are some tips on how to post effectively on Facebook for your non-medical home care company.
Tip #1 for posting on Facebook:
Post at least three times a week. It is okay if it is not every day, but you should post between three and five times per week on Facebook in order to get a quality exposure.
Tip #2 :
Each of your posts can be different content such as writing about an article that was posted online by your staff.
Tip #3:
Brand your Facebook posts so that people can tell immediately that it is your business. Include your logo, name and information in the beginning of each post to help establish a unique voice for what you are doing on Facebook.
Tip #4:
Respond back to any comments or messages made by customers within 24 hours so they know their voices are being heard.
Tips for Posting on LinkedIn.com for Marketing Non-Medical Home Care
Tip #1:
LinkedIn can be a great way to connect with other professionals in your field. This is also the perfect opportunity to let them know about what you do at your home care agency.
Tip #2:
Connect with colleagues in your local area or in your industry. LinkedIn can be a great place to network with other businesses owners in the home care industry. This will help you find new clients, but also gain insight into how they are running their agency and what works for them.
Tip #3:
Join Linkedin Groups specific to your local area. This is a great way to find new clients and gain insight into what other agencies in your area are doing.
Tip #4:
Add LinkedIn profile links on your website or blog posts. This will allow others visiting your site the opportunity to follow up with you on Linkedin if they would like more information about how you can help them.
Tips for Posting on Pinterest for Marketing Non-Medical Home Care
Tip #1:
Post pictures of different clients you have helped (with their family’s expressed permission). This will help your potential clients see what you can do for them and their loved ones, which is the ultimate goal of marketing non-medical home care agencies online.
When using social media platforms like Facebook it’s important that you are consistent with who your target audience is so that they know how to find you when they’re ready. For example if your agency specializes in working with seniors then post content relevant specifically to people 50+, not just anyone! Make sure all posts have the same style as well – whether this be inspirational quotes or specific tips about aging parents, etc.,
Tip #2:
Post pictures of ideas for activities with seniors.
Posting pictures of activities like baking pies, making scrapbooks, etc. can be motivating to seniors who might not think about their own well-being after leaving the workforce or retirement.
Utilizing Pinterest is another effective marketing tool because it’s all visual!
For example, if you’re looking at an agency that specializes in caring for people with dementia then post images that are calming and serene (for example sunset beach photos).
This will give family members some peace of mind when thinking about how best to care for their loved ones while also giving them ideas of what types of things they should do together during visits.
Tip #3:
Share Pinterest Posts on Your Blog and Website
Share on Pinterest. It is easy to create a post with your own photos and pin it directly onto your agency’s boards. Simply click the image you want to share, then copy and paste its URL into an email or text message along with some description of what makes this photo great (for example “this is one of our favorite places in Miami for Art Deco architecture”). Then send that off! This way people are seeing how beautiful your city looks while also learning about all the fun things they can do there if their loved one lives there long term.
Blog Posting on Your Website is Important for Home Care Marketing
It may seem like a no-brainer, but it is very important to have your website shareable.
People will post the link on their own social media accounts with #hashtags and text descriptions of what they want people to see about you or your agency.
Make sure that when they do this, there is something good for them to read! Have an About Us page describing how long you’ve been in business (if applicable), who started the company, where each office is located (including addresses) etc., all with up-to-date information so users can trust that you are legitimate.
Do not forget contact info including phone numbers and email addresses either because chances are someone nearby might be looking for help right now!
What Should You Blog About on Your Home Care Website?
Some ideas include :
– Testimonials from clients and families, including photos of loved ones with care providers. These are very powerful marketing tools because they humanize the experience for potential users/clients who may have never interacted with an agency before or realize what to expect if their loved one needs help at home.
– Any great news stories about your team members that you can share! This shows that everyone is committed to excellence in service delivery thus creating a better environment for those being served.
– Information on community events coming up related to health, wellness etc., even fundraisers can be used as content pieces for later blog posts – just make sure not only do these events support your mission but also align with the values of prospective users/clients
Honoring caregivers and employees for their hard work.
Some great examples of content that you could include for this type of agency: – Any information about your team members! Showing how much they care and how engaged everyone is with the mission.
– New activities, events or services being added to home care programs in specific areas as well as those nationally/worldwide can be good news pieces. Don’t forget local fundraisers! Make sure it aligns with what’s important to prospective clients (values).
– Stories from caregivers and families would also make a positive impact on potential users/clients because these stories show them how responsive and caring all involved are. They’re not simply writing “about” people; they’re engaging real lives who have experienced outcomes firsthand.
Need Help with Marketing Non-Medical Home Care?
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What is Non-Medical Home Care?
Wikipedia defines non-medical home care in the United States as:
Home care (also referred to as domiciliary care, social care, or in-home care) is supportive care provided in the home. Care may be provided by licensed healthcare professionals who provide medical treatment needs or by professional caregivers who provide daily assistance to ensure the activities of daily living (ADLs) are met. In-home medical care is often and more accurately referred to as home health care or formal care. Often, the term home health care is used to distinguish it from non-medical care, custodial care, or private-duty care which refers to assistance and services provided by persons who are not nurses, doctors, or other licensed medical personnel. For terminally ill patients, home care may include hospice care. For patients recovering from surgery or illness, home care may include rehabilitative therapies.[1]
Home health services help adults, seniors, and pediatric clients who are recovering after a hospital or facility stay, or need additional support to remain safely at home and avoid unnecessary hospitalization. These Medicare-certified services may include short-term nursing, rehabilitative, therapeutic, and assistive home health care. This care is provided by registered nurses (RNs), licensed practical nurses (LPN’s), physical therapists (PTs), occupational therapists (OTs), speech language pathologists (SLPs), unlicensed assistive personnel (UAPs), home health aides (HHAs) and medical social workers (MSWs) as a limited number of up to one hour visits, addressed primarily through the Medicare Home Health benefit.
The largest segment of home care consists of licensed and unlicensed non-medical personnel, including caregivers[2] who assist the care seeker. Care assistants may help the individual with daily tasks such as bathing, cleaning the home, preparing meals and offering the recipient support and companionship. Caregivers work to support the needs of individuals who require such assistance. These services help the client to stay at home versus living in a facility. Non-medical home care is paid for by the individual or family. The term “private-duty” refers to the private pay nature of these relationships. Home care (non-medical) has traditionally been privately funded as opposed to home health care which is task-based and government or insurance funded.
These traditional differences in home care services are changing as the average age of the population has risen. Individuals typically desire to remain independent and use home care services to maintain their existing lifestyle. Government and Insurance providers are beginning to fund this level of care as an alternative to facility care. In-Home Care is often a lower cost solution to long-term care facilities.
Non-medical home care is a service in which non-licensed caregivers provide assistance with basic living tasks. This includes helping with common daily activities such as bathing, dressing, eating , cleaning and transportation.
Non-medical home care agencies are typically what people think of when they hear the term “home care”. These are companies that have teams of nurses who help people in their homes to maintain or improve their health. The most common licensed professionals who provide this kind of care are Certified Nurse Assistants (CNAs). CNAs provide assistance with everyday tasks that can range from meal prep, bed change, wound management to emotional support. Nursing staff may also be available depending on what services are offered by each individual agency.
Other kinds of services include bathing, dressing, feeding, providing transportation, preparing meals, light housekeeping, running errands and providing companionship. These services are what non-medical home care agencies typically provide to clients who need help with daily activities or may be recovering from surgery or illness .
Non-medical home care is often used as an alternative to nursing homes where the elderly can stay in familiar surroundings rather than being moved to a facility that is new to them if they need more intensive health care. This also gives family members peace of mind knowing that their loved one will be cared for at home instead of having to worry about what would happen if an emergency were to arise that requires hospitalization.
Home care may also be provided after a patient’s condition has stabilized following hospitalization for better continuity of care and better healing at home.
Non-medical home care providers are trained to provide what is called “emotional support.” This means that they will be there not only for the physical needs of their client, but also to give family members a break from time to time and offer what help they can with personal care such as bathing, grooming and toileting.
Some non-medical home care agencies specialize in caring for those with a particular condition or illness such as Alzheimer’s disease, Parkinson’s disease, stroke , multiple sclerosis, cancer treatment recovery , traumatic brain injury .
Non-Medical Home Care Providers:
Home health aides or personal care assistants who have been trained on how to perform certain tasks related to providing hands-on help with daily living.
They also help keep clients with Alzheimer’s disease or dementia safe at home. They can act as an extra set of eyes for clients who are more likely to fall.
Non-medical home care agencies may provide transportation services to their clients , such as going grocery shopping or getting a haircut. They may also work with you and your family members to do what’s best for your loved one’s needs.
It is important that you understand what tasks a non medical home care agency can help with, what a home health aide trained in personal care services can do and what types of agency options are available. For example, some agencies primarily offer personal care while others primarily offer skilled services such as wound dressing changes or medication administration . In addition, some agencies primarily serve individuals in their homes, whereas others specialize in serving those living independently.