New LinkedIn Advertising Labs programs accessible to members
LinkedIn opened the doors to the free online learning center LinkedIn Marketing Labs on Wednesday, which offers curated courses for marketers who want to use the platform's tools to reach out and connect with professionals.
Renee Lowe, Marketing Manager for Customers, said in a blog post that the courses included in LinkedIn Marketing Labs are specifically curated by in-house experts who have studied LinkedIn advertising best practices across a variety of industries and customer bases.
She wrote, “The fact is, advertising works on LinkedIn. Lead generation forms on LinkedIn generate five times more conversions than landing pages, and you're six times more likely to convert audiences when they see both brand and acquisition news on LinkedIn. But not everyone has a solid understanding of LinkedIn advertising best practices, and even those who know the basics can benefit from advanced lessons and the latest trends. The science of marketing is constantly evolving and now you have a new resource that will keep you one step ahead of the game. "
The first six courses are:
Lowe said interested members should go to the LinkedIn Marketing Labs Hub and choose their primary focus – advertising campaigns, media planning and strategy, or both – and at that point see a variety of courses with varying degrees of expertise.
Pre-course self-assessments ask users to answer a series of questions to test their knowledge of the subject. The courses are interactive with text and video and run at the pace chosen by the member.