Quibi bites the mud; Alexa the Interruptor: The primary on Thursday
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Quibi will shut down after only 6 months
The length of Quibi's content now appears to have predicted the longevity of the platform. Jeffrey Katzenberg, who started the app with Meg Whitman, told investors yesterday that the streamer is pulling the plug. The death of Quibi, which comes just over six months after its launch with the intent to revolutionize mobile video content with its "quick bites" (hence the name qui + bi) of content, is the first in the ongoing streaming wars. The duo posted an open letter on Medium shortly thereafter apologizing for abandoning the company's employees, investors, and partners.
REST IN PEACE: Adweek's Doug Zanger called Quibi the "New Coke" of streaming platforms.
Also in streaming news: Theatrical advertising spending has decreased (predictably), but streaming TV advertising spending fills the void.
Alexa epically disrupts epic moments on Droga5 London's voice control ads
These two ads initially look like scenes from high-budget HBO series, but are quickly interrupted by the presence of homebody viewers who appear in the middle of the action and make demands on the stars – much to the characters' annoyance. The spots created by Droga5 for Amazon Alexa promote the voice commands of the smart devices, which give viewers the feeling of having “magical powers”, according to Shelley Smoler from Droga5.
See: Experience the power of interruption.
Connected: This series of ads follows Droga5's previous Super Bowl commercial that asked what life was like before Alexa.
TODAY: Life interrupted | Time Disruption: The Long Term Impact Of This Crucial Moment On Generation Z.
Visit ENGINE, Snap, Ernst & Young, Made By Us and Adweek on Thursday October 22nd and share the latest insights from their Cassandra Report®, which explores the new cultural trends that are emerging today Youth emerge and their values are reinforced and what behavior changes are likely to persist in the long term.
A look at Google's marketing strategy against the US government
Google is officially entering crisis communication mode to handle the latest antitrust lawsuit. A new blog post describes the DoJ's lawsuit over Google's alleged monopoly control of search and search advertising as "deeply flawed," arguing that people and advertisers would not use Google search and related tools if they didn't want to not after consumers.
Google argues that it supports innovations from other companies, but is that really possible?
4A's Advertiser Protection Bureau takes action against misinformation
At a time when the pandemic has increased the use of misinformation, 4A's Advertiser Protection Bureau launched a new initiative to help agencies and brands with brand security. APB's Brand Safety Playbook, published last year, was the first step in eliminating misinformation and disinformation. Now it is being expanded. The aim is to take the initiative in the working groups of the APB to recognize misinformation and disinformation as a new category of harmful content for their brand safety guidelines and to preserve the same approaches for the neighborhood as other content which is classified as brand safety risk.
Within the initiative: Learn what additional steps the organization is taking.