Samsung is remodeling the 18th century home right into a creepy Halloween hang-out with the assistance of high-tech projection
LONDON – Halloween may feel a little different this year thanks to the coronavirus, but that doesn't mean brands have taken their foot off the gas when it comes to finding socially distant ways to keep the festive season from going flat.
Samsung in the UK used a 300 year old 18th century house as a unique setting for a spooky Halloween show for residents in the English village of Stevenage in Hertfordshire.
The motif supplied by the British PR agency Taylor Herring was realized with the help of Samsung SmartThings technology [state-of-the-art projection mapping], in which the building was subjected to a technological revision on the theme of Halloween.
The agency also recruited special effects from artists and dancers to perform in front of the building.
A team of engineers spent two days outfitting the Old Bury house – the oldest in the village – with light, fog, music and sound effects technology, which was then controlled by Samsung's Smart Things app on a Samsung Galaxy S20.
The show featured Scottish SFX make-up artist Ellie Hand-McCready creating a bespoke look that was digitally integrated into the display.
Empire dance troupe, which made it to the UK's Got Talent semi-finals, also wore UV skeletal overalls for the performance, which can be seen below.
Samsung said the light show was created to bring a little joy and inspiration to children and adults who may not be able to celebrate Halloween the usual way this year, after research showed the majority of people are still social distanced Halloween plans.
Samsung has also created a number of mini master classes for further inspiration. A video shows how smart technology can improve the Brit Halloween experience at home, and two time-lapse makeup tutorials to recreate the looks designed by Ellie Hand-McCready for the campaign.
Kyle Brown, Head of Connected Living Solutions at Samsung UK, said: “We wanted to show how SmartThings technology works in a fun and interactive way. The Halloween House display shows the simple functions at a large scale, and the guide simplifies the ways people can recreate this at home. "
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