Six Methods That Are Assured to Get Extra Backlinks to Your Web site

30 second summary:

  • SEO is always changing, but the need for high quality backlinks remains constant.
  • Traditional link building methods are no longer as effective as they used to be.
  • Marketers don't have to reinvent the wheel to build great connections. You just have to approach ancient strategies in a modern way.
  • The best way to build connections is to combine long term strategies with short term tactics that will generate quick profits.

If you've spent time experimenting with SEO, you probably know this Links are essential for an organic ranking in the search engine results pages (SERPs). For Google, a link is more than just a nice touch. It is a vote of confidence that your website is credible and trustworthy. Over the years, marketers and webmasters have explored myriad different ways to improve their website's backlinks and overall backlink profile. Some of the less ethical methods gave way Linkage schemes and other black hat SEO activities.

And as SEO became a widespread practice, the link building arena grew denser – making it even harder to stand out from coveted domains and acquire links.

The long and short of it is that traditional contacting is no longer as effective as it used to be. Even highly personalized emails can stall.

To increase your website's domain authority in 2020 and beyond, there are other options you need to consider. Fortunately, I've rounded up six strategies that have proven effective in my own link building efforts.

Let's dive in.

1. Write link worthy content

SEO trends come and go, but great content never goes out of style.

The definition of "good content" changes depending on who you ask. To create links, we define "good content" as something worth linking to.

For a piece to be "link-compatible", it must meet one (or more) of the following criteria:

  • Be a source for original or aggregated data
  • Offer a unique opinion or approach
  • Be the best and most authoritative resource on the matter

For example, at the beginning of this article, I created a link to an article from Google while I was talking about link schemes. Why did i do this Because Google provides the most authoritative resource on what is against its guidelines.

Are there other websites that treat link schemes just as thoroughly? Of course there is. However, Google has established itself as the authority in this area and is therefore the most worthy of the backlink.

Suppose I want to include some relevant statistic in this article. A recent report published by the directive only shows this 14% of software marketers build links on a weekly basis.

14%!

I am linking to this piece because it is a source of original data relevant to this article that will provide additional information to the reader (you).

The goal is to create top notch content that creates links on its own. When you can create good content and Optimize it to rank in the top 5 organic search results. You are in a strong position.

Time for another example.

Let's say I'm writing a comprehensive guide to demand generation. I am working on a section that covers lead magnets and I want to provide examples, but I have not yet written any articles on the subject. Since I can't link any of my own content, my next instinct is to see what else would be useful out there for my readers.

I go to google and find that the first result for "lead magnet examples" is exactly what I'm looking for. So I'm adding a link to OptinMonsters' article.

Quality work + optimized for SEO = content that generates backlinks on autopilot.

The only thing to remember is that this method takes time to perfect. If you publish a piece today, it won't generate 10 of your own backlinks until tomorrow.

This link building method is most effective when combined with other tactics that generate faster profits.

2. PR-controlled reach

At first glance, you might not think so Public Relations (PR) and SEO have a lot in common.

However, when it comes to connecting, relationship building is one of the most important tactics to get the job done. It's also central to effective PR.

Start by reaching out to people in your industry and people who work on popular digital publications. That doesn't mean blowing up everyone on your LinkedIn network asking for backlinks or media placement. It means building real, mutually beneficial relationships.

Use social media and build a brand for your company and your thought leaders. Interact with people in your industry and share original content and ideas.

You don't have to be a CEO of your own company to establish yourself as a personal brand.

Furthermore, the way you present yourself online is still an extension of the company you work for. Growing your own brand also helps increase awareness of your business.

As you start making connections and getting better known among your co-workers, you will find that it is much easier to promote media opportunities to them.

At this point you might be asking, "How do media placements lead to backlinks?"

The answer is simple. When your brand is featured on a podcast, live show, or webinar, the feature will be promoted on the publisher's website and social media.

Once you've secured the placement, simply ask your contact to include a link back to your website. Position it as helpful to the viewer / listener. If the audience wants to know more about your brand, they'll need a link to know where to find you.

Relationship building is a long term game, but the payoff is worth the wait.

3. Write guest posts for external publications

Writing for different publications offers a variety of marketing benefits. Guest Post helps establish your brand as a thought leader, reach your audience in new ways, and – you guessed it – build links.

But just like many other link building tactics before that, guest posting quickly became spam. People started putting together mediocre content, adding as many links as possible, and buying it from every website that would post it.

As a result, most of the publications developed strict guest posting guidelines to weed out authors who only created link-getting content.

Google also took note. In 2020, Google Webmaster Trends Analyst John Mueller warned on Twitter to warn SEOs and marketers against guest posting as a spam link building practice.

However, posting guests still improves your website's domain authority. You just have to approach it ethically.

To begin with, only approach publications that your audience visits. Writing an article for a publication your audience won't read is a waste of time and resources.

You might get a link or two, but they are not in front of the eyes you are looking for.

In addition, quality and audience value should be the focus of your efforts. Just because your article will be published externally doesn't mean it is acceptable to pay less attention to it than to an article you would write for your own website.

4. Create gastographs

Infographics can instantly upgrade content from good to valuable.

However, infographics aren't the easiest to create without the right resources. They can be time consuming and resource intensive, especially if you are collecting original data.

Because of this, many content writers and content creators pull infographics from the web and link to them in their articles rather than creating their own.

As you can see, this offers an opportunity to use original infographics as a link building tool. Instead of just posting an infographic on your website, you can forward it to outside publications in exchange for a link. Brian Dean from Backlinko coined the term “Guestographics” to describe this strategy.

Sure, there is work that goes into creating an infographic, but the long-term backlink potential is huge. Just as strong content can generate links many months (even years) after it's published, an infographic can have the same effect.

5. Reclaim lost links

You don't have to keep reinventing the wheel to increase your website's domain authority.

One way to make some quick profits is to check out your own website and look for any lost links. Losing hard-earned links can be frustrating, but getting them back isn't as difficult as you might think.

There are several reasons why your links might disappear. The link page may not have been published (404 error), redirected, or the author may have simply removed the link.

Whatever the reason, it's worth trying to get it back. After all, that person is connected to you for a reason. You may not even know that the original page was removed or redirected.

To look for lost links, you need access to SEO tools like Ahrefs, SEMrush or Moz. Both tools have built-in features that let you see which links you've lost and why.

Once you've identified the lost links, the next step is to contact the webmaster. Email is usually the easiest way to do this, but LinkedIn InMail can be just as effective. Make sure your message is short and remind the webmaster why your resource is still valuable enough to link to.

Try something like this:

Hello {Webmaster},

Hope your {weekday} got off to a good start!

I got in touch because I noticed that one of the links to my website in this blog post was gone. Since your post is about {insert topic here}, I still think my article is a valuable resource for your readers as it expands on {insert topic here} and gives them additional information.

Let me know if you are open to this.

Many Thanks,

{Surname}

As with any form of link reach, there is a chance that you will not get a response from the webmaster. That only comes with the territory, however. It's much easier to regain a lost link from someone who has already seen value on your page than to try and create a brand new one.

6. Look for any unrelated mentions

Time for another quick win: unlinked brand names.

If your brand is positively mentioned anywhere on the internet, chances are you can get backlinks. If another website takes the time to mention your company, it means they are already seeing some value in your product / service, perspective, or content.

It is also beneficial for their readers to have a link to your website. That way they know exactly where to click if they want to learn more.

To find websites that mention your brand, you can either use Google advanced search or a social media analytics tool like BrandMentions or Mention.

If your brand shares a name with a common word or phrase, you may want to try refining your search using other keywords that are relevant to your industry or solution.

If you've found an unlinked mention, send a quick email or LinkedIn message to the webmaster and request a link. As a best practice, position your query as something that will benefit readers.

Doing this on a regular basis is a great way to build links and get insight into what people are saying about your brand.

Final thoughts

Simply put, creating links is not easy.

There is no magic solution that can improve your website's backlink profile overnight. The real key to success? Combine long-term strategies with short-term tactics.

If you think long term, come up with a plan to create linkable content and build relationships with others in your industry. As you work on it behind the scenes, devote time each week to tactics that will help you get backlinks faster, such as: B. Find unlinked mentions and reclaim lost links.

You will find that building backlinks is more than just sending cold emails and hoping for the best. As with any other SEO strategy, it takes careful planning and a little patience before you see the results you want.

Izabelle Hundrev is an LA-based content writer for Directive. She specializes in creating SEO-driven content that covers a wide variety of B2B and SaaS topics such as demand generation and search engine marketing. Izabelle can be found on LinkedIn and Twitter.

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