Stand-Alone Fb Information Tab for UK launch

Facebook will bring its standalone news tab, Facebook News, to the UK in early 2021.

The social network introduced Facebook News as a standalone tab in its flagship mobile application in October 2019, designed for the work of around 200 news agencies.

It became available as a bookmark on the Facebook app in June in the US. The social network stated at the time that the experience of the local news discovery Today In would be condensed into Facebook News.

And in August, Facebook announced plans to expand Facebook News to multiple countries, possibly starting with Brazil, France, Germany, India and the UK.

News Partnerships Director Jesper Doub said in a blog post that the first group of publishers to feature on Facebook News in the UK are Archant, Condé Nast, The Economist, ESI Media, Guardian Media Group, Hearst, Iliffe and JPI Media would include. Midland News Association, Reach and STV.

Doub added, “These publishers house hundreds of the UK's best-known and most popular national and local news brands including The Economist, The Guardian, The Independent, Liverpool Echo, the London Evening Standard, Manchester Evening News and The Mirror, The Scotsman, STV and the Yorkshire Post, among others. Facebook News will also feature content from lifestyle brands such as Cosmopolitan, Glamor, GQ, Harpers, Red, Tatler, Vogue and Wired. We expect many more partners to join before the start. "

According to Facebook, more than 95% of the traffic Facebook News sends to publishers in the United States is from new audiences who have not interacted with these news outlets in the past.

The social network also revealed a one-year extension of its community news program in the UK after a two-year initiative that trained 80 journalists in the UK to cover communities traditionally underserved by the news media through the roughly $ 6 million program were.

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