The 31 Most Highly effective Ladies in Sports activities: The First on Monday
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The latest edition of Adweek is dedicated to the most powerful women in sport. The sports world has changed like no other in a year, but that hasn't stopped these champions from creating powerful innovations for fans and brands on and off the field. These 31 award winners – including Naomi Osaka (Who you can read more about in our cover story), NWSL commissioner Lisa Baird'MLS' JoAnn Neale, Nascars Jill Gregory, the NHL Heidi Browning, MLBs Barbara McHugh, WTAs Micky Lawler, WWEs Stephanie McMahon and NBAs Kate Jhaveri– Changed the game, with many of them playing key roles in the groundbreaking Real Heroes Project that medical workers celebrated in May.
Meet them all: Also, at the bottom of the list, you can find a playlist of your favorite hype songs.
Also in the latest edition:
- The sports world may be unsafe, but Christmas isn't being canceled, at least not for AMC, Freeform, Lifetime, and Hallmark Channel. Get ready for multi-month marathons with vacation movies and TV shows.
- Consumers are preparing for an unusual Thanksgiving festival. 35% say they plan to change their traditions to circumvent the pandemic, and even more that they will do their shopping online on Black Friday.
- Independent marketing consultants could change the way the industry works. In this statement, Kerry Perse explains how the flexibility and diverse experience of these indie operators can be a tactical advantage for brands and agencies.
Marketing executives from the country's best-known sports leagues are gathering for the Brandweek Sports Marketing Summit starting today to discuss how athletes and brands have navigated the unpredictable landscape of 2020. To encourage diversity and empower the next generation of marketing leaders, seven of these CMOs and executives are each sponsoring 10 prominent sports students to help cover the costs of professionals.
Meet the participating mentors and find out where the students are from.
Hear from many of the most powerful women in sport in the world this week Brandweek Sports Marketing Summit16.-19. November. Get your passports now.
With an upcoming presidency in Biden, industry leaders wonder what the future of privacy regulation will be like – among other things – and try to influence it to their advantage. When it comes to privacy, industry leaders advocate a single federal law protecting privacy, rather than the patchwork of individual state laws that could emerge from complicated and headache-inducing California laws. Initiatives like Privacy for America, a coalition of trade organizations like 4A, ANA and IAB, have created a lobby for national law.
Discover the proposal: We spoke to sources who shared their hopes for the proposal.
When Trump's legal team (apparently) mistakenly booked Four Seasons Total Landscaping instead of the Four Seasons Hotel, it turned out to be a great opportunity for the happy company, nestled between an adult bookstore and a crematorium. The brand leaned over and released shirts, stickers, and masks with slogans like "Lawn and Order" and "Make America Rake Again" – and the items sold out within days.