The Final search engine marketing Tutorial for 2020
This is a SUPER detailed SEO tutorial for 2020.
In this new tutorial you’ll learn, step-by-step, how to:
- Find untapped keywords
- Optimize your content for Google
- Promote your content
- Get other sites to link to you
Let’s dive right in.
1.Find Keywords That People Search For
I had to kick this SEO tutorial off with keyword research.
That’s because keywords determine EVERYTHING you do in SEO.
And in this first step I’m going to show you how to create a list of awesome keywords for your business.
2.Choose a High-Value Keyword
So at this point you should have a solid list of keywords.
And you’re probably wondering: “How do I know which keyword to pick?”.
Well, there’s no magic formula that’s going to show you the perfect keyword from your list.
But there ARE tactics that you can use to quickly choose the best keywords for you.
That’s exactly what I’m going to cover in-depth right now.
3.Publish Content That Google Searchers Want
Step #3 is to publish a piece of content around the keyword you just picked.
But not just any piece of content…
Content that’s specifically designed to rank in Google.
And now it’s time to learn exactly how to do that.
4.Optimize Your Content for UX
This step is all about making sure your content is easy for people to read, skim and consume.
This step is also where you write titles and descriptions that make people want to click on your result… even when you don’t rank #1.
So without further ado, let’s jump right into this step.
5.Implement On-Page SEO Best Practices
The 5th step in this SEO tutorial is to keyword-optimize your content.
Most SEO tutorials put this step much earlier on in the process. But in my experience, you’re better off focusing on creating an awesome piece of content FIRST. Then, keyword optimize it right before you publish it.
That way, you can focus 100% on content… without having to worry about keywords, H2 tags, alt text and other on-page SEO stuff.
And in this step you’re going to learn exactly how to optimize your content in 2020.
7.Build Backlinks to Your Site
So at this point you’ve promoted your content. And, hopefully, a few people have shared it around.
Now that your content has a bit of social proof, it’s time for the real work to begin: link building.
That’s exactly what this step is all about: a few white hat SEO strategies that you can use to build backlinks to your site.
8.Monitor and Improve Your Technical SEO
Next, it’s time to work on your site’s technical SEO.
Specifically, you want to identify issues, fix problems, and optimize your site’s architecture for SEO.
And in this step I’ll show you exactly how to do it.