The This fall Gross sales Navigator replace from LinkedIn reveals how current relationships will be strengthened
The theme of LinkedIn's regular quarterly update to the Sales Navigator for the fourth quarter of 2020 allows users to focus on their current customers.
Lindsey Edwards, vice president of product management, said in a blog post, "Sales Navigator will always be a great tool for identifying new buyers, but it's also a resource to help you build and maintain meaningful relationships with your current customers. " This quarter's new features and improvements focus on helping you maintain relationships, make your day-to-day work more efficient, and further identify buyer interest. "
CSV account lists can now be imported into Sales Navigator so that users can prioritize those accounts and determine the best ways to contact them based on aggregated insights into LinkedIn activity, including InMail messages, connection requests, and Smart Links activity.
Customers with the Enterprise Edition of Sales Navigator and CRM sync enabled can view opportunity details from their CRM in their account lists, including name, close date, stage and owner, for active and closed opportunities.
LinkedIn is also introducing ROI enhancements that allow administrators to leverage CRM Sync and view the total revenue generated or influenced by Sales Navigator.
Finally, the professional network adds video and URL assets to Smart Links, giving users even more insight into potential buyer interests.
Edwards wrote: "It is hard to believe that it is November and that we are in a new 'normal' for a few months – one in which we spend most of our time virtually engaging with colleagues and customers. When we are with many Speaking of you, we understand that it has never been more important to maintain existing customer relationships – to listen, to work together to solve problems and to support each other on this path. "