Toms presents its one-to-one model for a new impact strategy
Toms Shoes was born in 2006 with its original one-on-one model and promised to donate a pair of canvas shoes to a child in need for every pair sold. After quickly gaining popularity, it ran into copycats from brands like Skechers and lost the uniqueness of its model. As canvas shoe sales declined and it became more difficult to donate for every shoe sold, criticism rose of the brand's ability to create the impact their brand was known for.
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