What digital advertising and marketing execs need to enhance within the coming yr
Seasoned digital marketers say personalization, performance, and segmentation are their top areas for skill improvement over the coming year, according to recent research from Altimeter.
The report is based on data from a 2020 survey of 476 leading digital marketers in North America, Europe and China.
Just over half (52%) of respondents say improving their ability to personalize experiences based on various criteria is their number one priority for their digital marketing leadership role in the coming year, and 42% say the Improving the performance of digital real estate is a top priority.
Around 37% of leading digital marketers say developing more effective segmentation is their top priority for the year ahead.
Main goals over the next 12 months
Executives say the main goals of their digital marketing efforts over the next 12 months will be to attract new customers (40% say so) and increase the percentage of spending by key existing customers (39%).
Most in-demand skills
Executives say the most desired skills for their digital marketing recruitment in 2020-2021 are data analytics, marketing automation / software expertise, and UX design.
About research: The report is based on data from a 2020 survey of 476 leading digital marketers in North America, Europe and China.
Oh boy. The dreaded registration form.
Before you head off into the mountains, we'd like to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form) which is completely free!
Simply subscribe to our newsletter and get instant access to articles, guides, webinars and more for Nada, Nothing, Zip, Zilch, on the House … delivered straight to your inbox! MarketingProfs is the largest marketing community in the world, and we're here to help you be a better marketer.