What Entrepreneurs Want To Know About Election Night time: Tuesday First Issues First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you want it to go straight to your inbox, you can sign up for the email here.

We have finally reached one of the most anticipated – and dreaded – days of an already harrowing year as the US awaits the first results on election night. Here's what advertisers, marketers, and media professionals need to know about Election Night, how we got here, and how things will play out.

Over at TVNewser, senior editor A.J. Katz spoke to executives at the major retail outlets about how they report on the election and their plans for the big night. Find out what Fox, ABC, CBS, PBS, NBC, MSNBC, and Telemundo are up to – and what they'll do if it's not Tuesday night's race.

Connected: Four years after Stephen Colbert's first appearance on Showtime election night, he's back for another live special.

Rather than taking a hands-off approach as in previous years, social media platforms have worked hard to revise the way they manage (or prohibit) misinformation and election ads. Whether or not they actually help is debatable, but here's what they cook:

The polls are really distracting, and that means Christmas shopping for the week of November 4th is projected to decrease by $ 300 million, or 13% year over year. This is nothing new for the election years – there was a similar decline in 2016. Christmas shopping tends to pick up again after that, but this year is different from any other. Persistent uncertainty – not just about the pandemic, but possibly also about the actual election results – could represent a greater success as Americans wait for the shutdown.

An emotional year: High turnout and high stakes mean people are more emotionally attached to that election.

Election Season's Most Memorable Advertising Campaigns

These ads and campaigns were of varying degrees of happiness, harrowing, heartwarming, and funny, and set the tone of marketing ahead of the election.

  • IPG agency Huge launched a nationwide advertising campaign encouraging people to take a day to cast their ballots.
  • Oreo got on my nerves in a delightful advertisement that encouraged Americans to band together a few days before the election.
  • Due to social restrictions and mail-in voting, many of us did not receive an "I Voted" sticker this year. Fortunately, you can still get one from your local Krispy Kreme.
  • A last-minute anti-Trump ad for Win America Back's political action committee asked if you would hire Donald Trump.
  • A political ad from a team of Wieden + Kennedy colleagues heartbreakingly combines both the majesty and scavenger nature of the bald eagle to send a message of turnout.
  • GSP's Vote for Them for the Courageous Conversation Global Foundation (CCGF) uses well-known political signage designs to remind people that their voice matters in remembering the victims of the black police brutality.
  • Do you wish you could live under a rock until after the election? Hotels.com ran a campaign that enabled a select few to spend November 2-7 in an undisclosed underground location in New Mexico with no WiFi or cable messaging.
  • In a parody video, marketing stunt agency WhoIsTheBaldGuy claimed it was responsible for the fly that landed on Mike Pence's hair during the VP debate – and other instances where flies landed on politicians to strategically distract viewers .
  • The New York Times teamed up with Droga5 and Hearts & Science for a Snapchat AR lens – an extension of The Truth Is Essential campaign – that will allow Snapchatters to click on election-specific sections on NYTimes.com.

Continue reading

Comments are closed.