Why Is Hiring A Digital Marketing Agency A Good Idea
To be found online, it is important to be visible in as many places as possible. That is to say: as many places as possible where your target group can be found. For example, think of:
- Google (and other search engines) where they look for the solution to their problem that you have to offer.
- Social media such as Facebook and Instagram, where they spend free time and get inspired for outings and other things that make their lives better.
- LinkedIn where they network and seek input for their job.
- Marketplaces (such as Bol.com or Amazon) where they look for specific products.
And so there are countless ways to reach your target group on those channels. From search engine optimization to be found better in Google, to content marketing that allows you to achieve visibility on almost every channel.
Hiring someone for all those disciplines is quite expensive. Still, you would prefer to have an expert at the helm for each channel to ensure the best results.
That is a digital marketing agency in its entirety: the ideal mix of hours and the right experts to give your product or service the visibility it deserves.
So what exactly does a digital marketing agency do?
An digital marketing agency helps you to make your product or service visible on all these channels. To this end, an agency employs various experts, each of whom has specialized in one of the online marketing disciplines.
Together with the customer, an agency determines the best approach to shape the online presence. Are you fully committed to social media? Or will it be a mix of social, advertising in Google and improving organic findability (free results in search engines)?
The digital marketing agency does this by first clearly showing the target group. Where can that target group be found? What are people within that target group sensitive to and what are they more likely to click on?
Once it has been mapped out where the customers can be found, the agency develops a strategy to reach those customers. Based on this, it is determined which employees of the agency will work on your “account”.
As a client, you therefore benefit directly from the various expertise that the digital marketing agency has in-house.
It is also possible that you approach an agency with a very specific question, such as the wish to be found better via Google. Even then, we often look further than just that wish and advise on possible opportunities, which you may not have thought of yourself.
That is also nice about working with a digital marketing agency: as specialists who work with online channels on a daily basis, they can recognize new opportunities for your product or service.
How do you find a digital marketing agency?
The success of the collaboration with a digital marketing agency stands or falls with choosing the right party. And finding a digital marketing agency is not an easy thing for people.
Precisely because so many factors play a role, we have developed our online marketing agency city guides .
In it you can easily filter by city, so that you can find a desk nearby. You can also search for agencies with specific specialties.
Also read the article about outsourcing SEO . In it you will find useful tips and practical questions to be well prepared for the conversations you will have with online agencies. The tips can be applied to any type of desk.
Finally, it is good to know that there are different types of digital marketing agency. First of all, there are so-called full service agencies, where you can go for all online services. There are also companies that specialize in advertising and/or optimizing for search engines, content, social media and so on.