Why You Shouldn't Publish to All of Your Social Media Channels at As soon as (And What To Do As an alternative)

You are busy. Managing your brand's various social networks can be a challenge. We understand You might be posting on all social media at once for maximum efficiency.

But here's the thing: there is one right way to post to all of your social networks at once, and one less-than-right way. In fact, a sophisticated social media strategy doesn't need to take up any additional time.

If you want to know how to post to all social media at once – and get it right – there are a few things to keep in mind. Here you can find out:

  • Reasons why you should not Post to all of your social media at once.
  • Using Hootsuite, an app that is published on all social media at the same time.
  • How to post to all of your social media at once the right wayand avoid looking spammy.

Read on for tips on how to take your social media planning strategy to the next level.

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

4 reasons NOT to post on all of your social media channels at once

1. The audience is active on different channels at different times

If you're sharing content for your brand's Facebook, Twitter, Instagram, LinkedIn, and Pinterest audiences at the same time, you probably won't miss out on all of your brand's followers.

This is because the time you are most likely to reach your Facebook followers does not necessarily coincide with the time your Twitter followers are online. Indeed, there is an ideal time to post on any social channel.

For example, the best time for B2B brands to post content on Facebook is between 9 a.m. and 2 p.m. EUROPEAN SUMMER TIME:

Source: Hootsuite

And this optimal time window is shorter for Twitter between 11 a.m. and 1 p.m. EUROPEAN SUMMER TIME:

Best time to tweet for B2B brands

Source: Hootsuite

In order for your content to reach as many of your social followers as possible, you'll want to post at peak times. If you post to all social media at the same time, you are likely missing out on a channel's peak time. And that means you don't have to get in touch with some of your brand's loyal followers.

2. You publish for different audiences

Another reason why your brand shouldn't be featured on all social media at once is that you are likely speaking to a different demographic on each social platform.

For example, your LinkedIn followers are more likely to be men between the ages of 25 and 34:

LinkedIn advertising audience profile

Source: Hootsuite

But your Snapchat followers are more likely to be female and 34 years old or younger:

Snapchat advertising audience profile

Source: Hootsuite

The user who is following your brand on Snapchat may be a very different person than the user who is following you on LinkedIn.

By adjusting the posting time, posting day, and messaging, you are speaking directly to the audience of that particular social channel.

3. You avoid content fatigue

That being said, your brand may also have some of the same followers who connect to your brand's content across multiple social media platforms. In this case, if you post on all social media at the same time and with the same message, there is a risk that the audience will see repeat content. At best, it will make your brand look lazy, and at worst, it will annoy your followers who are already dealing with a deluge of content on the internet. This can even lead to non-pursuit.

Instead, mix your content slightly. For example, Nike writes the following on Twitter:

Tweets from Nike

It's not exactly the same as what it posts on Instagram:

Nike Instagram profile

4. It looks unprofessional

If you post on all social media at once, there is a greater chance your brand will make mistakes on social media.

Content doesn't always look the way you intended it to

Every social platform works differently. For example, each channel has different dimensional requirements for images and videos. Twitter limits messaging to 280 characters. Instagram rolls last 15-30 seconds, while TikTok videos last a minute.

So if you are mass posting, it can mean that images are being cropped in weird ways for another platform. Your video may not play. Or, the content you are trying to show on Twitter is not fully showing.

Customizing content for each platform ensures that the content you share looks great on each platform.

Your hashtag strategy could stall

The number of hashtags you use in a post also differs from platform to platform.

For example, including a maximum of 30 hashtags in an Instagram post on Facebook would just look weird. And on Twitter with a 280 character limit, it wouldn't work at all.

Your brand likely didn't have a social media marketing plan in place

Spending time creating a social media marketing plan will give your brand a good idea of ​​who your audience is and how that audience is different across each social media channel.

It is also beneficial because:

  • You can create a coordinated, cohesive social campaign.
  • And once you've planned that out, your brand can also plan to promote social content across the board.
  • You can schedule your social content calendar so that your audience will expect content at specific times. This can help you gain loyal followers.

How to Post to Multiple Social Media Accounts at Once (the Correct Way)

However, it is possible to post to all social media at once and make it work for your brand. If you use apps to post to all social media at the same time, you can edit your posts for each social platform.

Here's how to use Hootsuite to post a message on multiple social platforms.

Step 1: Connect your social channels to Hootsuite.

Connect the channels your brand uses to Hootsuite or your favorite social media management tool (we're biased, of course). Currently, you can connect your brand's Twitter, Facebook, LinkedIn, Instagram, YouTube, and Pinterest accounts to your Hootsuite dashboard.

How to connect a profile:

click Add Social network.

Add a social network in the Hootsuite dashboard

Select the channel you want to add.

Select the channel to add to the Hootsuite dashboard

And follow the instructions. You will be asked to authorize the account when connecting Instagram or Facebook business profiles.

Hootsuite will also ask if you want to connect more profiles. Keep adding until all of your brand's channels are integrated into the platform.

Step 2: In the scheduler, choose when to post on all social media.

Click the date and time you want your content to be published.

Choose when to post on all social media on the Hootsuite scheduler

Then click Create a post.

Create a post in the Hootsuite publisher

Step 3: Select which profiles the post should be published on.

In the first field, select the accounts under which the message should be published.

To make things easier here, we're posting on two social channels. You can post content to up to 35 profiles, depending on your Hootsuite plan.

Select the profiles to which the message should be published

Step 4: enter your text and pictures.

Hootsuite will show you character restrictions as you type. You will be notified when your message is too long for Twitter. Example:

Enter text and images into Hootsuite

You will also see a preview of the content that will be published on all social media at the same time in the correct frame.

Preview of all content to be published at the same time

Step 5: Select the date and time of your publication.

Select the publish date and time in Hootsuite Planner

Step 6: and hit the schedule.

You will see your planned posts in your planner.

Click Schedule to view scheduled posts in Planner

Step 7: don't forget to make an adjustment for each platform!

Even if you're using an app that gets published on all social media at the same time, it's important to take the time to edit the content for that particular social platform.

This means that you take into account, for example, the image size, hashtag use, language, and the type of caption you are writing. See the next section below for more details.

And make sure that each post contains a slightly different message. (We explain why literal cross-posting isn't ideal here.)

Click on the post to adapt it to the respective social channel. Then click to edit.

Update the news or image. Here the post for Twitter has been adjusted by reducing the length of the subtitles and adding more hashtags.

Customize the posts for each platform

The LinkedIn message is customized by cutting out the CTA and asking followers to "tweet".

LinkedIn message tailored by removing CTA

6 things to check before posting to multiple social media accounts

Avoid these mistakes even if you are using an app that publishes to all social media at the same time.

Check the length of the label and the number of characters

There is an ideal post length for every social media platform. Posting a long, beautifully written caption works on Instagram:

But it could look too verbose on Facebook. And would get cut off on Twitter as it goes way past the 280 character limit. Edit posts to ensure the written caption is the ideal length to grab your audience's attention.

Set bookmark: We have put together a reference guide on how to write captions and the ideal post length for each social media platform.

Make sure your photos are the right size

Avoid pixelated photos. Make sure you know the exact dimensions of your images for each social platform so that your content looks professional and eye-catching.

Set bookmark: We've put together this reference post that puts together all of the ideal image sizes for any social media platform.

Pro tip: Hootsuite customers can use the image editor on the dashboard to resize their images before they are published.

Publish content that suits the audience of each platform

Sure, the Dolly Parton Challenge was a fun Instagram challenge in early 2020 …

I couldn't resist the #dollypartonchallenge !! pic.twitter.com/TJ8O5YGxzh

– Pee-Wee Herman (@peeweeherman) January 24, 2020

… But what ends up on one channel may not make any sense on another.

Maybe reconsider if you remember to post on all social media at the same time, especially if you are part of a particular trend.

Use language that is specific to each social channel

Don't post on Twitter and ask your followers to pin the content. Or ask your Facebook followers to retweet. Instead, edit each post to make sure the language you are using is the appropriate language for the platform.

For example, Lush Cosmetics publishes this message on Facebook:

Luscious Newbie: An Introduction ????✔️ Also known as a "Soon To Be Lushie" ✔️ While you're currently obsessed with I Want A …

Posted by Lush Cosmetics North America on Saturday 21st Nov 2020

However, customize it for Instagram by referring followers to the link in its bio.

Think about how many hashtags you use

If you post on all social channels without checking your hashtags, it may mean that your post is overflowing with hashtags. Or it could mean that if you don't use enough, you will lose your commitment!

Set bookmark: This post provides details on the optimal number of hashtags for each social channel and tips on how to include them.

Check the handles and tags

If you mention a different brand in a post but also post it on a different social channel, be aware that the brand's handle for the different platforms may change.

If you forget to edit handles and tags, you won't be able to link to any user and lose the reach of your content. Or it could mean that you accidentally tag someone who is completely different!

With these tips, your brand can make social media posts both efficient and effective across multiple platforms!

Save time managing your social media presence with Hootsuite. With a single dashboard, you can publish and schedule posts across all networks, find relevant conversions, engage your target audience, measure results and much more. Try it for free today.

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